Advice You - Business

Have you been to a restaurant and been totally amazed at how great the service was?

Have you ever made a purchase from a website and been impr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

essed with how efficient, simple and stress-free it was to use?

Have you gone back there? Have you told your friends about them?

In a world o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ultra competition and infinite choices, as consumers we have enormous power as to where and with whom we spend our money. There are plenty of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

businesses that can deliver goods and services at similar prices – but those businesses that succeed in providing us with great service w

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ll succeed in winning our custom.

Exactly the same principle applies to recruiting great people.

In the same way that we as consumers are mor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

discerning in our purchases, as a workforce we are also much more discerning about where we choose to work.

Those businesses that treat poten

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tial candidates like potential customers will always succeed in recruiting the best people.

So it is key that you handle potential hires in th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

same way you treat potential clients and customers: with courtesy, efficiency and warmth. In practical terms that means:

1. Always do what yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

u say you are going to do

2. Wherever possible, treat people as individuals

3. Acknowledge all job applications posted or emailed to you with

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n 48 hours

4. Follow up all leads and referrals within 48 hours

5. Return all phone messages from applicants and potential hires promptly

6.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Keep in close contact with candidates throughout the hiring process

7. Manage people’s expectations accurately throughout the recruitmen

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t process

8. Ensure people arriving at your premises for interviews are greeted as though they were a customer

9. Ensure people are interview

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d and assessed in pleasant surroundings

10. Be polite and constructive with people you cannot help

11. Be professional but still personable.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

12. Put candidates at ease through the interview process

13. Be on the front foot when there are problems or delays

14. Keep your language a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d tone on emails and letters warm and friendly whilst still professional

15. Be honest. Tell them what you know and what you don’t know.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Now go back and think about your experiences at that restaurant or with that website…Were they not doing some of the very same things a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

bove but in a different business?

Following some of these rules consistently will not only help you recruit people, but will also generate ref

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rrals from candidates.

But just as importantly, it demonstrates to potential hires how you as a business treat people. The recruitment process

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

is an opportunity to show your personal style and ethos to new recruits.

Remember: The way you treat people when you hire them is exactly how

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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In case you don't know, (Product) Red is an initiative begun by rock singer Bono and Bobby Shriver of Debt AIDS Trade in Africa (DATA) to raise money for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Have you sen the (Product) Red iPod? (Product) Red items at The Gap? You've seen the (Product) Red then.

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