Advice You - Business

How would it feel to control your career and business because you have a strong personal brand? Companies spend zillions of dollars to ensure you think of them first.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

In fact, their goal is for you to think only of their product and to evangelize to your friends. How many people ask for a Coke when they don’t necessarily want a Coke?

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

What is the global Coca Cola brand worth? I love branding, thinking about this brings a tear to my eye, can you pass a Kleenex?

What about you? What is your persona

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

l brand worth? How do people feel when dealing with you? Do they think of you when looking for an expert in your space?

Look, it is obvious that you have to separate y

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ourself from the commodity discipline you are a part. Anyone will tell you that you need to find that unique quality and shout it out with pride. You also must do what

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you say you are going to do. Let’s consider those as a given and focus our challenge on the feeling people have when dealing with you. That feeling and experience is h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow I define a brand. A brand, and a personal brand, is a promise of value, an image.

Here are a few keys to building and maintaining your personal brand:

Define Yours

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

elf

• You must know yourself before you identify a fit with a company, build the right teams and attract the right customers and funding, etc.
• What is your purp

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ose (mission) and how do you inspire others (vision)?
• Pay attention to your core values and live it.
• Understand your core competencies, strengths as well a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s your weaknesses.

Understand Your Environment

• What are your opportunities and the threats to your success?
• How do you contribute to the current and future cu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ture? Is there a fit?
• What skills are required for you to compete in five years? What are you doing to be in control?
• How is technology changing your rol

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e?
• Is the global economy changing your position and/or salary?
• Is your company and industry high growth, declining or flat?
• What else?

Formulate a

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Career and Brand Strategy

• This is where you pull your Strengths Weaknesses Opportunities and Threats together.
• Market analysis.
• Communication strategy.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

• Set objectives and milestones.
• Planning, training and positioning for promotions and growth.

Execution

• Practice and constantly evaluate your career an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

d brand strategy. (Don’t overanalyze – you can’t turn a ship that is not moving)
• Career management regimen.
• Health and wellness.
• Change management.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

br> • Listen to your team of advisors – financial advisors, coaches and mentors.
• Be a mentor.

A positive personal brand is not complete without a balance in hea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lth, family and community. I have had a few significant takeaways from my time as an executive recruiter and business owner. 1) The difference between those who are tr

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

uly happy and successful and those who are still searching for the missing piece is balance, passion and a plan. 2) Best in class companies are run by best in class peo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ple who know how to surround themselves with complimentary brands! 3) Those who had confidence in their brand marketed themselves correctly and the buzz around them was

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

consistent and focused. You can experience, feel and see these points…that is POWERFUL!

Does your name come up when people ask around for the best (fill in the blank)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/11523/adviceyou-What-is-Your-Brand-Worth.html">What is Your Brand Worth?</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/11523/adviceyou-What-is-Your-Brand-Worth.html]What is Your Brand Worth?[/url]

Recruitment Technology has for a long time fallen behind the developments in other professional industries such as accounting, legal, insurance etc. with a number of excellent technology tools and software products being developed in these areas. Recently though their has been a surge of development within recruitment technology with some truly fantastic products being developed to take us out of the dark ages of recruitment methodologies. But if recruiters don't embrace this development we will hinder our progress into the future.

In the past, most paralegals were trained on the job but as more and more people recognize the great career opportunity that has unfolded before them a whole new paralegal educational training field has been developed.

What's better for your career than getting promoted? We all want to get there, the question is how do we go about it? How do I make myself stand out? There are a number of ways to do this, but I've highlighted three that I think really get the job done.

Tags

Links

Advice You - What is Your Brand Worth?

Related Articles: