Advice You - Business

Ahhhh... finally something worthwhile in my physical mailbox today.

If you are in business for yourself, you must cons

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tantly be on the lookout for hot marketing and great examples of well written sales copy.

Today, it happened.

In Calg

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ary where I live there is a shameful shortage of well written marketing material. Business owners scared of actually do

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng something that gets results - and a minuscule number of people who actually understand the direct response business

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

(sad for a city of a million people! - but also a good opportunity for helping them learn).

Imagine my surprise when I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

opened the perfect direct mail envelope (white #10 - return address without a name - looks very much like personal mai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

)... and it came from a furnace company!

Headline: 'Troy, Are You Thinking About Replacing Your Furnace?'

(hint: why

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

can't you replace replacing your furnace with your business and send out the same headline to your prospects? Also note

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

, my name was in the headline - very good way to improve your response)

Subhead: I'll buy you dinner at the Keg Just f

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r Letting Me Give You A Quote - But Only If You're One Of The Next 20 People To Call...

BRILLIANT!

A furnace company

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

using direct response... wonderful to see.

So, what does Troy do?

Phones the owner of the company of course :o) !

An

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d he is happy to share his results so far...

1,500 mailed - 25 bookings - already!

So, let's assume they get 50% of t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e bookings as signed contracts - 13 sales - the average furnace would bring in (I would guess) $1,000 profit.

If my ma

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

th is correct - $13,000 profit on a mailing that cost $1,500 MAX... and the results will not be final for a few more da

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ys... AND... if they do it right they will send out the exact same letter to the same list and will see approx 50% resp

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

nse of the first mailing.

Then they do it again - and again - until it no longer makes them a profit.

Based on their

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

initial response - I would expect them to get 25 furnace installs (or more) - at $1k each = $25,000 from a mailing that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

costs them $4,000 in the end.

How many times would you invest $4,000 to see a return of $25,000?

As many as possible

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

I would hope.

So if this works for a furnace company - it WILL work for you. No excuses will be accepted.

And if it *

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

will* work for your company - what's holding you back?

Get writing those sales letters.

To your sales writing success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you want wish to import China electronics, though, you'd better get in get in touch with direct suppliers from China. These suppliers can provide a catalogue of upcoming products that have not yet been released in the market so you can get in well ahead of the rest of the China electronics players.

It's a jungle out there...if someone isn't buying from you, they are buying from someone else. Find out how to convert their customers over to you!

The overwhelming disparity in riches between third world countries and the more developed nations has never been more poignant that in today’s modern society.

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Advice You - If This 'Hot Head' Can Do It - What Can You Do?

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