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  • Advice You - Are We Losing Our Competitive Advantage?

    Working in the United States has become increasingly competitive.

    It has been a very challenging time for most
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    Americans. We are facing an international labor market that is highly skilled, competitive and eager to take t
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    eir place in the international marketplace.

    On a daily basis we read stories about how American corporations a
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    re:

    · Sending work overseas to China and India
    · Laying off employees by the thousands
    · Cutting emp
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    oyee benefits
    · Demanding salary pay-cuts
    · Hiring foreign workers instead of Americans
    · Increa
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    sing corporate mergers
    · Demanding work schedules
    · And many more…

    Why are Americans becoming less c
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    mpetitive?

    The reasons are simple:

    1. Lack of math and science training
    2. Lack of understanding market
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    chances
    3. Lack of information
    4. Poor communication skills
    5. Failure to relocate
    6. Poor
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ajor and course selection
    7. Poor networking
    8. Failure to seek extra credentials/certifications
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    9. Be supportive of your colleagues
    10. Going the extra mile

    During a recent visit to Mainland China and
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    SE Asia I came into contact with several Americans. I wondered why they were working in China and not the Unit
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ed States?

    In a nutshell: Competitive Advantage!

    How do I Become Competitive?

    1. Maintain the right perspect
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ve (this is something that can be solved)
    a. Look beyond the problem and see the provision
    b. Attitud
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    e needs to be change
    2. Identify the problem
    a. The power to define is to determine the destiny
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    . Use your head - think

    Keeping Your Word

    “When people promise me something, I believe they will do what they
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    say and make note of their promise. At that point if they say they are not going to follow through on what the
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    promised, I ease from my mind the promise they made. Though disappointed, the fulfilling of the promise rests
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    in their hands, so I release them from it and do not hold it against them. Doing this constantly encourages me
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    o be a man of my word.”

    - Paul J. Meyer, New York Times Best Selling Author

    If you want to be competitive you
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    must adopt new strategies.

    www.braxtoncoaching.com


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