Advice You - Business

In their book, Get What You Deserve! How to Guerilla Market Yourself, Lev

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

inson and Godin outline six steps to get the job you really want.

Pos

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tion yourself. Write a positioning statement about yourself. Identify

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

who you are and where you're going. Identify your customers. Identify t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e companies you want to work for and that honestly have what you are look

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ng for. Don't go searching out non-profits as potential employers if you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

want unlimited earning potential. Similarly, don't focus on smaller compa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ies if you want the prestige of working for a Fortune 500 company.

Pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pare a non-resume and a plan. Prepare a guerilla non-resume, a word-o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

f-mouth campaign and a marketing strategy that reflects your positioning

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd gets you an interview. A non-resume is no resume. Instead, use an effe

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tive cover letter that highlights how you can benefit the company. In add

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ition, use powerful reference letters that specifically support your posi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ioning statement

Give them a reason to hire you. Impress those th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t interview you so much that they'll do anything to hire you. Know their

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

business and how you can contribute. Show them the benefits of making you

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

their hiring choice. Maintain your momentum. Follow-through with a post-

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nterview marketing campaign that maintains your momentum.

Don't stop

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

once you've landed the job. Make sure that your actions live up to th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

expectations and then surpass them. Follow-up on everything you promised

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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It was the fall of 1992, at the IBM plant in Poughkeepsie, N.Y., where I worked when I received notice that my job would be eliminated early the next year. My immediate thoughts were on the order of what did I do wrong, did I make someone mad, etc. But it was nothing like that. The layoff was not directed at any one person it was just an across the board downsizing.

If at all possible, approach your next employment interview as just one more opportunity for practice. Try to convince yourself that this is not the job of your dreams but an expenditure of time to allow you to watch yourself to learn for future interviews when you really want to receive an offer. The stress will be lower and your performance consequently superior.

One thing is for sure if you keep doing what you did you will keep getting what you got. When I started my consultancy business I was struck by the reaction of people who knew me and knew my experiences and background.

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