Advice You - Business

Love is in the air. You know a little about your date and your date knows a little about you. The description of your blind date seems to be too good to be true – a perfect vision of your ideal partner. They have the right physical attributes and personal q

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ualities. Your matchmaking friends are even more excited than you because they’re convinced you are perfect for one another. The date has been set. You can hardly wait!

The night arrives and you see your blind date walk through the door of the restaurant.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

So far so good. The introductions go very well. They are very attractive and have a great personality. They seem to like you too. You can sense each other’s nerves, and are very careful about saying the wrong thing and turning each other off. After about fi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

teen minutes of slightly awkward conversation mostly dominated by your friends, your date, who by the way is a nurse, says,

"So, I hear you’re a successful pharmaceutical sales representative with one of the largest pharmaceutical companies in the country.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

That sounds so exciting. How did you get into pharmaceutical sales?"

You begin by talking about how you’ve always been interested in medicine, enjoy selling, and never saw yourself at a desk job. You explain how you joined the company when they launched o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e of the best selling nebulizers on the market. As you humbly mention that you grew your sales territory to rank as one of the highest in the country, the waitress interrupts to take your plates and asks if you’d like desert. Wow, the conversation just flow

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ed. You even forgot you were on a date! Your date was so interested in what you had to say, and they responded so well to the great questions you asked them about their work and family. Your date can sense you are truly interested in them. In the first half

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hour, you both realized you have so much in common. Deep down inside you are praying they like you as much as you like them, and hope they aren’t seeing anyone else. By the end of the night, it seems your date feels the same way. You both agree to a second

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

date – this time alone!

Okay, let’s rewind the tape. You’re not in pharmaceutical sales yet. But, that is what you want to be. You’ve just graduated with a Bachelor’s degree in Biochemistry with a concentration in Psychology. You’ve had your resume profess

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ionally developed and it’s time to send it out. You scour all the job boards and classified ads, and talk to everyone in your personal network. Things are looking up. In less than two weeks, you have lined up four promising interviews.

So, if everything is

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

going so well, why are you so nervous? Is it because you’re afraid you are going to fail at making a great first impression? Take a deep breath. There is a way to overcome this fear -- and you hold the key. Remember that blind date? What was the hardest par

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

t? That’s right – it was the anticipation! Once you got there, everything went smoothly – especially when they asked you about your {future} job. Why did it go so well? Because it was about YOU! Know one knows you better than yourself, and that’s who they w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ant to get to know better -- YOU. THEY WANT TO MEET YOU. THEY ALREADY LIKE YOU!

And therein lies the secret. The very fact that they have invited you for an interview means they have PRE-QUALIFIED YOU FOR THE JOB! Can you believe that? It’s true! They are

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oping that you are as good in person and you are on paper. If you are, like your blind date, they’re going to pray that you’ll stop interviewing with other companies and accept their offer to join their company.

So how do you gain the confidence you need t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

o overcome your interview jitters? First, believe in yourself. Know how talented and knowledgeable you are. Remember, your resume says you are – and that’s why they want to meet YOU. Next, do your homework. Learn about the company. Ask genuine questions to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

show how interested you are in what their company does, why the position is available, what the position is about, and what the potential is to grow with the company. Volunteer to tell them what you know about their company, using it as a lead-in for a ques

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ion you might have or save it as a response to a question they may have. Do not fail to ask questions! Do not wait until the end and say, “No, I think you answered all my questions (that were silently in my head!). BE PROACTIVE in the interview. As long as

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

you know who you are and know something about them, you should have no problem hitting it off. If for some crazy reason they decide to offer the position to someone else, don’t be discouraged. There are other fish in the sea. Think of it as a great experien

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e and opportunity to practice your interviewing skills.

In summary, the interview is a meeting between two interested people. They already know about themselves. So, it’s about YOU. They want to meet YOU. They want to get to know YOU. Just be yourself, be

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

interesting, polite, and show your interest in them. If it is meant to be (hey, remember, you might not like them. Did you ever think about that?), you will be invited to a second interview or will be offered the position after the first meeting.

Good luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Commercial property, industrial units and offices are becoming more and more valuable to their owners. Whether bought to use by the owner or bought to let to other businesses, the value of these units and offices have huge potential for long term capital gain.

Business Brokers often double as business appraisers. I see a real problem with business brokers and their valuations teams it seems like a huge conflict of interest to me. Many times the business broker sales person is also a licensed business evaluator.

The field of biotechnology is big and is growing faster and larger by the moment. Find out how to enter this fast-paced, exciting and lucrative career – you won't be bored for a moment!

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