Advice You - Business

A legendary marketing genius once said that, if he had to write a killer sales letter, he would imagine he had a gun pointed at his head and that he would be shot if his advertising didn't deliver.

This motivated him to create

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

some of the world's most-profitable ads.

Example: one of his sales letters was mailed more than 300 million times in the 1970s and produced up to $300,000 a day in sales. Not bad.

So I got to thinking, if I had a gun to MY hea

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and had to get a job fast, or risk execution, what would I do?

I quickly came up with a list of three things ...

1) Meet more hiring authorities.

It's been said by at least one employment expert (OK, me) that nobody in human

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

history was ever hired by a computer. Sure, you can use a computer to find job openings, and employers can use computers to find you. But ultimately, you'll have to go belly-to-belly with a live human to get a job offer.

So why

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

not stack the odds in your favor and start meeting more people who can hire you, starting today?

It boggles my mind to see how many folks can find 20-30 hours a week to answer Internet job postings, yet can't find another two h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

urs to meet with networking contacts over coffee.

I think it's a fear of rejection -- or plain old sloth -- that keeps most job seekers chained to their keyboards, furiously firing off electronic resumes, when they could be pre

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

sing the flesh and building their network until they meet a hiring manager with a job offer.

Whatever the reason, if I had a gun to MY head, I'd spend about an hour a day on the computer and the remaining 7 hours calling, talki

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ng to and meeting people. Because they're the ones who can hire you.

2) Do only what works. Dump the rest.

Last week I got an email from an irate New York man who's been unemployed for nearly a year. He wrote: "I've sent out 4

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

0 resumes and received only one interview since last September!" To which I could have replied, "Why did you wait nearly one year and 430 resumes to bring this to my attention?"

Doing anything more than 400 times and expecting

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

our results to suddenly improve qualifies, I think, as mild insanity. It's what can happen when you lose sight of what you're really trying to accomplish in your job search. Do you want to send out as many resumes as possible, o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

do you want to get hired as quickly as possible?

If the latter is your goal, then it behooves you to analyze what you're doing at least once a week. Have an actual meeting with yourself. Sit down with a pad of paper and ask yo

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rself these three questions:

1) What am I doing that's producing job leads? Do more of that.

2) What am I doing that's NOT producing leads? Change it or stop doing it.

3) What am I going to do next? Plan your we

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

k so you can do more of what's working.

Note: when you analyze what you're doing, assume nothing and look at EVERYTHING: your resume, cover letters, how you answer the phone, your voicemail message, how you follo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

up with employers, etc.

3) Ace the interview.

There's absolutely no excuse for writing the perfect resume, applying for the perfect job, getting called for the interview ... and then blowing it by showing up unprepared.

Two

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

points here.

First, you should never, ever have trouble answering common interview questions like, "Why did you leave your last job?" or "How much salary are you looking for?" The answers are out there. Try this web site for a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tart - interview.monster.com.

Also, it takes all of five minutes to visit Amazon.com and check out the reader feedback on top-selling interview books. If a book has multiple four- and five-star reviews, buy it or check it out o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

your local library. Cost to you: a few minutes and a few bucks (no charge if you use the library). Potential payback: thousands of dollars in new salary.

Second, you should never, ever walk into an interview not knowing the co

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

pany, its products, its problems, its opportunities and its competitors. Again, the answers are out there. Use Google or your favorite search engine and spend an hour digging up enough facts to help you talk intelligently to you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

potential employer. Failure to do so will mark you as a half-hearted candidate ... and you will lose out to other, better-prepared job seekers. Every time.

So there you have it. Three things I would do to get hired if I had a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

un to my head.

I hope your situation is never so desperate. But imaging a worst-case scenario like imminent execution can concentrate the mind wonderfully -- and turbo-charge your job search.

Now, go out and make your own luck

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You find them in all spheres of society – in cubicles, on the shop floor, on the sports field, in the marching crowd of protesters, as huge as in the CEO-chair, yet as small as on the nursery school playground. They are the minority group of people impacting on the majority of society – whether positive or negative – but they are of one breed: the leaders. However, the real leaders – those who make it to be examples in the business bestsellers – have one particular commonality that is easy to spot: MATURITY.

The article discusses about the importance of having a professionally designed logo for any business, points out the ineffectiveness of an amateur design and the impact of a professionally designed logo on the customers.

Depending on where you live and the local employment laws that apply, there are some interview questions that are generally considered to be illegal and off limits. Here are some typical questions that generally aren't asked during interviews along with some tips on how to handle them if they are asked.

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