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  • Advice You - Multiple Skills for the 21st Century

    (excerpted from The Weekend Seminar - Skills for the 21st Century 1999 Version)

    I find it's important to not walk into the 21st Century without multiple skills. But wh
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    at I also find is that if you are already in sales, network marketing or have an entrepreneurial business (or plan to in the future), you can gain the needed skills for
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    the future while you create your income now.

    Here's my short list for on-the-job training, so that you can learn while you earn.

    1) Sales

    I began my journey with sal
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    es, which of course dynamically changed my life back at age 25. The first year I multiplied my income by five. I was raised in farm country. I knew how to milk cows, bu
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    it didn't pay well. But sales altered the course of my life, learning to present a valid product in the marketplace, talk about its virtues and get somebody to say "ye
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ." And then give them good service.

    2) Recruiting

    Then came recruiting, how to expand my business, build an organization. We have all heard the question, is it better
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    to have one person selling a $1000 or have 100 people selling $10? If you ask me, I'll take the 100 at $10. Recruiting, the ability to multiply your efforts, once mast
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    red, is one of life and leadership's greatest time management resources.

    3) Organizing

    Then I learned organizing. Keeping your own schedule can be difficult at times,
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    but now you have to balance multiple tasks and people to get maximum results. But you will find that the payoff is massive once you have tapped into the synergy and mom
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    entum of group dynamics and teamwork.

    4) Promotion

    Next is promotion. First it's the spring campaign and then the fall campaign, and then it's this month's objectives
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    campaign. You never know when it's going to click for someone to want or need to buy from you or be a part of what you are doing, so having the offer or the special or
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    he contest going when they're ready can make all the difference.

    5) Recognition

    Then it's the recognition. Some people work harder for recognition than they do for mo
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ney. It's the chance to belong. Getting people to do something that ordinarily on their own, they wouldn't think of doing. They could, but they don't think of it. You c
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    me along with a little promotion for this month or this quarter and everything changes for them, and I found that paid big money.

    6) Communication

    Then I learned comm
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    nication. How to do the training, how to do the teaching, and probably the greatest gift of all is learning how to inspire with words. Inspire people to see themselves
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    better than they are; all of those gifts, all of those skills. Being the voice that tells them they have made a wise decision and here's why.

    Now, I believe that if yo
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    walk into the next century with just that little short list I've given you, you'll be equipped. We've all watched what has happened the last 15 years. The guy had one
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    kill - the company downsizes. His division is eliminated and since he only had one skill, now he is vulnerable. He's wandering around saying, "Oh my, the last few years
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    I should have taken some classes that would have taught me a couple of more things and I wouldn't be here in this vulnerable position."

    So my admonition -- learn some
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    multiple skills, or should we say, back-up skills for the 21st Century and no better place to learn them than in what your already doing now.

    To Your Success,

    Jim Roh


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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