Advice You - Business

You can learn a lot about how to do something right by first learning what NOT to do.

Take resumes, for example.

I review about 200-300 a month, and most have at least 2-3 mistakes. Ye

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t, all those hundreds of mistakes can be grouped into just a handful of categories, which you would do well to avoid.

Read on and learn how to write a better resume by avoiding the mist

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

akes of others, some of them unintentionally hilarious ...

Mistake #1: "Golden Retriever Syndrome"

Never talk about yourself in terms that could also describe a hunting dog, like the f

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ollowing language, which appears in far too many resumes I see:

"Hard-working, self-motivated and dependable individual."

Tired phrases like that mean nothing to employers, because the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

could apply to almost anyone ... or almost anyone's dog.

Instead, dump the empty assertions and back up the claims in your resume with facts, like this:

"Proven sales skills. Ranked i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

n top 3 among 78 reps for 5 straight years, exceeding sales quotas for 18 of 20 quarters."

See the difference?

Mistake #2: A Verbal Jungle

To improve your resume (or anything you writ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e), read it out loud. Since writing is just words on paper, reading it aloud will help you write as you would speak.

Here's an example of language so dense, you'll need a machete to fin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

d any meaning:

"Directed assembly of elements from business units in engineering, development, program management, distribution, and legal to effect market research, proposal responses,

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

and contract management into comprehensive, virtual, successful teams ..."

After reading that three times, I'm still baffled.

Worse, do you think employers have time to read a resume t

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hree times to figure it out? No. As a result, that job seeker is still looking for work, I'll wager.

Solution: read your resume out loud before sending it out.

If you find yourself gas

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ping for breath halfway through a sentence, stick a period or dash in there and break it in two.

And if anything you write sounds less than 100% clear when you read it aloud, revise unt

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

il it would make sense to your mother. Doing so will ensure that your resume resonates with readers at all levels, from HR managers to your future boss.

Mistake #3: Negative Nuance

Jus

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

one stray word can derail a whole sentence. You know that. But in a resume, the wrong choice of words can brand you as unprofessional or careless in the eyes of employers.

Here's an ex

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ample of resume wording that gives off the wrong nuance, even though the facts are clear enough:

"Spearheaded use of resources in Vietnam in spite of resistance from senior management .

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.."

I don't know about you, but "Spearheaded," "Vietnam" and "resistance" in the same sentence make me think of a John Wayne movie. Which detracts from what the job seeker is trying to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

say.

Before sending your resume to employers, send it to at least 2-3 friends whose judgment you trust. Ask them to read it for grammar and punctuation, but also for unintended meanings

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Revise as needed.

Mistake #4: Jumbles of Jargon

Some resumes pile on the buzzwords in a vain effort to impress. Like this:

"New-media pioneer working with technical and business prof

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

essionals to create new ways of presenting content and impactful tools for producing content and organizing workflow."

We'll pass on "impactful" for now -- what does a "new-media pionee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r" do, exactly? I've got a picture in my head of covered wagons and HD-TV, but I don't think that's right ....

Again, you can nip most crud in the bud by reading your resume out loud an

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d then sending it to a friend for honest input. Because friends don't let friends embarrass themselves.

Here's hoping that exposing these 4 common resume gaffes will help you avoid them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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