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  • Advice You - Will Fresh-Banking Survive in Spain?

    This article is about Change. About a change that will, or will not happen. Resistance is one of the main players.

    Spain is changing r
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    apidly and so is banking in Spain. There is already more competition due to the arrival of internet banking a few years ago (Bank Inter
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    . But so far the competition has been dominated by local banks. Just think how it was fifteen years ago: “.. bankers in this country w
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ere accustomed to gather each month around a well served dish to unite their strategies and to renovate their secret pact. «first comma
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    d: do not steal clients from your friend. Second: do not raise interest rates without previous noticing. Third: do not launch products
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ithout communicating to the competition...» Someone mentioned Competition? That was exactly what didn't exist in the banking sector.”

    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    his is a piece of the dialogue from an interview with El Mundo and the presidents of the two largest banks in Spain in 1996 -- Ybarra,
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he "cricket" from Santander and Botin, the basque’ (BBVA) "ant" -- (elmundo.es/papel/hemeroteca/1996/12/09/economia/188863.html). As s
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    id, that was fifteen years ago. But after the introduction of internet, new globalization trends seems add more and new competitive ac
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ions.

    ING (Direct) has introduced a new and offensive campaign called “Fresh banking.” Fresh banking refers to an approach where -- am
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ngst other things, like more transparency -- the traditional commission are removed. This is already a best-practice in the Netherlands
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    – where the head-office of ING is located - but until today "not-done" in Spain, where a single transfer to another account at the sa
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e bank will cost you one euro. Without exception.

    Having experienced this you may think: well this might trigger just another competit
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ve revolution in the Spanish banking sector.

    Perhaps it will.

    But banking -– and not only investment banking -- is not without risks.
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ING recently joined Formula Sponsorship and covers the Renault team. Renault however is no longer the Spanish favorite as Fernando Alo
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    so switched to McLaren this year. McLaren is also sponsored by Santander, the largest Bank in Spain.

    In this way, ING has achieved to
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    xtend their presence in Spain, because F1 is following soccer as one of the most favorite sports. It is however not very likely that Re
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ault will win the F1 this year as Fernando is the favorite at the moment and Renault pilots are not amongst the favorites.

    Like the F1
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    competition of this year, you can only speculate about the final (outcome) of this (banking) game; would -- like in the eighties -- the
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    Spanish banks gather again on a monthly bases in order to align their mutual strategy against such a foreign intruder?

    © 2007 Hans Boo


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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