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Advice You - Consultants & Coaches: Don't Let Your Clients Deskill You!
Do you remember that brave guy who jumped into the icy Potomac River to save some of the passengers from a plane that slid off the runway into the drink?
Withou
Withou
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
t doubt, he was a hero, hurling himself into harm’s way as he did.
But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet
But the greatest threat he faced wasn’t the frigid water or the potential of the damaged jet
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
o explode. It came from the very people he was endeavoring to save.
As is the unfortunate case so often, drowning people inadvertently drown their would-be savi
As is the unfortunate case so often, drowning people inadvertently drown their would-be savi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rs, because they’re panicking. So, we end up with a tragedy on top of a tragedy.
A similar, though less dramatic phenomenon occurs in consulting and coaching.
A similar, though less dramatic phenomenon occurs in consulting and coaching.
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
teach the “Building Your Consulting & Coaching Business” class at UCLA Extension, and this is one of the odd but frequently occurring scenarios we discuss.
Peo
Peo
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
le hire advisors because they’re seeking dramatic change, and often they need a significant lift simply to survive in business or in their personal lives. Desper
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
te, they reach out for help with one hand while trying to submerge their rescuers with the other.
One of the ways they do it is by DESKILLING consultants with t
One of the ways they do it is by DESKILLING consultants with t
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
heir fears and doubts.
I was in the middle of an extensive program with a large financial company in the Midwest, and given the sorry state of its customer serv
I was in the middle of an extensive program with a large financial company in the Midwest, and given the sorry state of its customer serv
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ce unit my results were nothing less than phenomenal.
Specifically, my seminar ratings were incredibly high, especially in light of the fact that I was training
Specifically, my seminar ratings were incredibly high, especially in light of the fact that I was training
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
overtly hostile people. They entered sessions with fears and concerns and deep misgivings, and left at least being open to, if not embracing the changes I was us
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ering in.
Their Director of Training couldn’t believe I was doing so well with folks she couldn’t handle, so at a meeting she said point blank:
“We don’t under
Their Director of Training couldn’t believe I was doing so well with folks she couldn’t handle, so at a meeting she said point blank:
“We don’t under
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tand how your seminar scores can be so high.”
Effectively, she was implying that I was cheating somehow or that something was askew.
Her idea was to station ob
Effectively, she was implying that I was cheating somehow or that something was askew.
Her idea was to station ob
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ervers in the sessions, which of course, would be very chilling to the learning process.
What could one say, “I’m a pro, and I know exactly how to get results f
What could one say, “I’m a pro, and I know exactly how to get results f
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
om hostile trainees and you don’t, and that’s why my scores are high and yours are low”?
Her comments were aimed at deskilling me. There was no “winning” in thi
Her comments were aimed at deskilling me. There was no “winning” in thi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
s situation.
If I continued to score well, she looked bad; and if I scored poorly, I did.
It was a perfect bind.
Sometimes consultants are brought in precisel
If I continued to score well, she looked bad; and if I scored poorly, I did.
It was a perfect bind.
Sometimes consultants are brought in precisel
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to fail, so managers can say after the program sinks: “See, even a pro couldn’t fix things, so don’t blame us!”
What they don’t say is how they undermined the
What they don’t say is how they undermined the
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
rogram from the outset, whispering to associates, “Get what you can from him and blow-off the rest.”
In other words, don’t take him seriously.
But what happens
In other words, don’t take him seriously.
But what happens
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
when they do?
You’re succeeding with your content and methods, but you’re failing to win the hearts and minds of management, the ones who will pay or stiff you,
You’re succeeding with your content and methods, but you’re failing to win the hearts and minds of management, the ones who will pay or stiff you,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
and either recommend you to the next client or be mysteriously silent when you ask them for a testimonial.
When you sense your clients are deliberately or unint
When you sense your clients are deliberately or unint
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ntionally deskilling you, tell them in clear terms.
If they won’t reform on the spot, withdrawing from the assignment may be the best way to save your integrity
If they won’t reform on the spot, withdrawing from the assignment may be the best way to save your integrity
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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