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  • Advice You - Engage! Tapping Potential Through Understanding Motivation

    “People who are unable to motivate themselves must be content with mediocrity no matter how impressive their other talents.”

    -- Andrew Carnegie

    In the workplace there is a tremendous opportunity to tap unused potential

    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    and resources. Unleashing some of this hidden power is the challenge organizations and individuals face in today’s world of increased competition. To get individuals cognitively, physically, and emotionally engaged in their work is a worthwh
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ile goal for all organizations. Almost all individuals have an innate desire to do well and to excel in their endeavors. The challenge then is not in creating a desire but in understanding motivation and what creates it.

    Motivation comes fr
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    m the root word “to move” and can be defined as the emotions, wants, needs and beliefs that drive a person’s behavior. We are all individuals with different needs and desires. In an organization no matter what the motivational technique used
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    to increase productivity, the result is always that the method works positively on some people, negatively on others and has little or no effect on the rest. One size does not fit all, in other words different things motivate different people
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    Understanding what our unique motivators are and what makes us different gives us the power to be effective at what we do.

    In our interactions with others, we observe their behavior but what we don’t see is what creates that behavior: the
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ir inner thoughts, feelings, values and needs. It is through understanding what lies beneath the actions that we can motivate ourselves and others. Feelings of confidence and optimism or of anger, guilt, and fear can cause us to act as we do
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    Studies have shown that the power of emotion directly effects our buying decisions. If we feel good about something, we are more likely to take action on it, whether that action is purchasing a product or service or completing a task at wor
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    k. If we love the work that we do we are much more likely to take action and get things done. At the opposite end, if we don’t enjoy the work or experience negative emotions in relation to it, we are more likely to avoid taking the necessary
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    action or do just enough to get by. Pleasurable feelings impact not only our buying decisions but the quality of our work as well. Many people are not consciously aware of the power of their feelings and don’t know how to use the power of e
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    motion to their advantage.

    Another underlying part of a person’s behavior is values and needs. We tend to act on what we judge is important to us at that time. These values unconsciously guide our actions and priorities. Stephen Reiss from
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    Ohio State University said that if you want to predict a person’s behavior, understand their motivational needs and desires. People will behave in ways that fulfill their unique values and needs. As part of his research, Reiss discovered t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    at nearly everything we do could be traced to sixteen fundamental values and desires. He designed the Reiss profile as a way to measure these individual strivings. For information on the Reiss Profile: cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    shiptools.com/the_reis_pro.htm">Click Here

    Reiss believes these 16 individual strivings motivate everyone but to different extents. In other words, each individual has a unique motivational profile that drives his or her behavior.

    In an
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ther set of research on motivation, David McClelland, in his acquired-needs theory, suggested that an individual's specific needs are acquired over time and are shaped by one's life experiences. Most of these needs can be classified as either
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    achievement, affiliation, or power. A person's motivation and effectiveness are influenced by these three needs.
    • High need for achievement - High achievers desire to excel at what they do and like challenging projects with r
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    achable goals. They prefer frequent feedback as a way to monitor the progress of their achievements.

  • High need for affiliation - High affiliators perform best in a cooperative environment. They need relationships with other peo
  • y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ple and strive to be accepted by others.

  • High need for power – Individuals who show a high need for power seek the opportunity to manage others. They desire to organize the efforts of others to further the goals of the organization
  • .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de


    Does all this sound complex? Maybe humans are complex creatures and there is more to us than can be seen by the naked eye. As leaders, we must strive to use our emotions to positively engage those around us and look beneath th
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    e surface manifestations for the seeds that make us unique. When people can begin to understand what drives them, they can proactively act in accordance with their needs, values and emotions to effectively achieve results through right action


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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