Advice You - Business

And so it goes, another post about customer service. I was thinking the other day. Why is i

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t that we all seem to get poor customer service more often then we’d like? From what I can t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ell, there are three main reasons.

First. When most of us receive service that is less than

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

what we deserve, we tend not to say anything about it. I’m not saying that you need to ream

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

out the person at the KFC counter or always ask to “see your manager.” Mostly we just take

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t and move on instead of constructively letting the person right in front of you know what it

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

is they could improve upon.

Second. Let’s say you have received less than stellar service.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

And you, unlike many, let it be known what was or wasn’t done. And, the response is poorly

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

handled and/or nothing is done. But, you keep going back to that store or one of its other l

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

cations.

Third. You don’t receive good service and you don’t tell anyone. You go back agai

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n and you receive the same poor service and you don’t tell anyone. You go back again and you

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

... You see the cycle. The problem is you keep going back.

The only way business owners,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

xecutives, managers and line employees are really going to know that something needs to be do

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ne is when we as consumers stop spending our hard earned money at places that seem to be less

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

than appreciative. Only then will they know how important it is.

Another and final thought;

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

we also tend not to reward those businesses that do well, nor do we let them know when they’

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e doing well. So, the next time you receive great service, let that person know. Even bette

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

r, let someone else know about it. Tell a friend. That’s how we will continue to receive gr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

at service from those places so far and few between. Refer them to others.

If you know of a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

great place you can recommend to others, visit www.iswami.com and submit your recommendation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Using the ISO Family of Standards, your healthcare organization can establish a comprehensive Quality / Business Management System. Innovative Quality Solutions...

What do you do when you think the people who you are using as job references may be giving a negative reference.

Once a company has come out of the ‘intensive care’ stage, it is of paramount importance that it can continue to nurse itself to health through long-term programs in recovery and strengthening.

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