Advice You - Business

We’ve all heard stories of motorists who come across a gas station in the middle of nowhere. These gas stations have very

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

few convenience items and charge a great deal for both their fuel as well foodstuffs they may have available.

When viewin

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

movies these locations have absolutely no other buildings around them and typically feature two gentlemen tipping back in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

a chair watching sparse traffic come and go.

When we view this scenario on television these individuals seem to take plea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ure in the discomfort their customers express in having to pay outrageous prices for items they may need.

This scenario i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

simply a highly identifiable picture of the law of supply and demand. Demand is high and supplies are low so the prevaili

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ng attitude is one of take it or leave it.

Two things can happen in a situation where demand is high.

1. The price will

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e higher than you may believe the product to be worth.
2. Customer service may be less friendly than you expect.

The

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

reason some businesses may have felt they could act this way is simply because their customers had no reasonable choice bu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to do business with them. When small towns only had one choice for a commodity that commodity wound up costing more than

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t might in a larger city with multiple stores.

There are some online businesses that still express themselves in a way th

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at cause customers to believe they don’t hold customer service in very high regard.

The problem with this mentality is th

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

t an online store bears no resemblance to a roadside gas station in the middle of the desert. An online store is more like

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a newspaper stand in the middle of New York. If a customer doesn’t like your attitude they can head on to the next stand t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pick up the latest news.

Knowing this helps clarify that exceptional customer service should be a hallmark of every onli

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e business. In the end, what leverage do you have when providing poor service? What reasoning is solid enough to indicate

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

it is OK to treat your customers less than the best? Do they have another choice?

It might be mildly amusing to look at o

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d movies with a desert in the background and two older guys wondering which vehicles failed to fill up in the last big tow

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

. However, when the supply is high (as it is on the Internet) there can be no excuses for price gouging or inferior custom

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

r service.

You don’t have to wonder how to treat a customer if you treat every customer as if they are your best customer

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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