Advice You - Business

I would like to dedicate this article to my father-in-law Alec! His life was the true role model of dedication and loyalty to his customers.

He started a little open f

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ront fruit and vegetable market that expanded into a family friendly super market. It supported 3 generations and continues to survive against all odds with the big boy

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. He used to jokingly tell us.... There are 2 rules in customer service.

Rule 1. The customer is always right!
Rule 2. Refer back to rule 1.

Keep this i

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

mind as you read..... "12 Sure-Fire Ways To Improve Your Customer Service Skills" Want to impress your customer? And sharpen your customer service skills?

This artic

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e should help you to create customer loyalty and subsequently - repeat sales.

1. Give your customers more than they expect.
-Send thank you gifts to lifetime cust

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

mers.
-E-mail them greeting cards on holidays or birthdays.
-Award bonuses or discounts to loyal customers.

2. Always be polite to your customers. Use th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

words: Please, Thank You, Your Welcome!

Tip: Be polite to your customers even if they are being irate with you.

3. Apologize to your customers if you make a mis

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

take. Admit your mistakes quickly and make it up to them in a big way.

4. Make it easy for your customers to contact you. Offer as many contact methods as possible:

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

Allow customers to contact you by e-mail. Hyperlink your e-mail address so they won't have to type it. Offer toll free numbers for phone and fax contacts.

Give your vi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itors as many options to contact you as possible. These will all add credibility to your business.

Tip: Provide a "Contact Page" on your web site.

5. Make sure employ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

es follow your customer service policy and values. Give your employees bonuses or incentives to practice excellent customer service.

Tip: Tell employees to be flexible

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

with each individual customer, each one has different concerns, needs and wants.

6. Stay in contact with customers on a regular basis. Offer them a free e-zine subscri

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tion. Ask customers if they want to be updated by e-mail when you make changes to your web site.

7. Follow-up with the customer. Always follow-up with a "thank you" no

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e! After every sale follow-up with the customer to see if they are satisfied with their purchase.

Tip: An excellent follow up - A frequently asked question page that y

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

our customer will receive instantly via auto-responder. Your customer can read the FAQ page as they wait for your reply.

8. Donate your time, products, or services to

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

harities. This will show visitors that you and your business care about others.

Tip: You can list the charities you have contributed to on your web site.

9. People lo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e to get free stuff. They will visit your web site to download free software. Make sure the software is attractive to your target audience.

10. Provide a contest or sw

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

epstakes at your web site.

It is a fact, people like to win things. If you can fulfill that need for your customer, they will return for more visits.

11. Let them kno

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

that you appreciate their business.

This will create loyalty and repeat sales.

12. Always reply ASAP! An excellent customer service skill to remember..

Tip: Always

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e prompt in your email response.

This will allow your customer to have good feelings toward you and let them know that you took the time to actually answer their email

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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