Advice You - Business

My 9-year old Danny has developed a love (ok, maybe a mild interest) for basketball, so we took the plunge and purch

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ased a portable basketball hoop. It became obvious that sand bags were needed so the hoop wouldn’t land on the head

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s of players. We do live in a windy city, after all! Before it was too late and the store would close, we headed ov

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

er to the Home Depot.

Changing a light bulb can be an adventure for me and, truthfully, going to the the Home Depot

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

scares me, even though they say, “You can do it, we can help.” So we headed over and to my chagrin, the lines on th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at Spring day were long, with many people buying their geraniums and lots of other plants and bulbs I know nothing a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

bout. We stood in line a long time because there were not enough cashiers to handle the crowd efficiently. Any adven

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ture we could have had was ruined.

Part of “Hitting the Grand Slam” with your customers involves meeting their tang

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ible needs. My son and I on that day had a tangible need to spend more time at home together than spend it standing

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in a long line for an hour. While teaching ways to deliver unparalleled service, we must always respect that custome

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs have choices, and we need to do everything possible to keep them as our customers. Having more cashiers would get

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

people on their way faster so they could enjoy the weather, because, as they say in Chicago, there are only two sea

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sons, winter and construction.

Here are some ways retailers can meet their customer’s tangible needs:

1) Have enou

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

gh cashiers, carts, and stock associates to speed up the check-out process. In short, have enough people working.

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

2) Have the right merchandise in stock, products that customers want to purchase when they want to purchase them.

3

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

) Have associates with at least some product knowledge. My son and I went to an office supply store last week, look

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing for a laminator. There were two different kinds. We asked an associate to explain the differences between the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

two, and he said, “They are from different companies!” Wow! I really felt informed! I had to figure it out myself.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Delivering great customer service is simple, but not easy. Much of the time, when we lose customers, it is because

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

we fail to address our customer’s tangible needs. Now, if you’ll excuse me, its time to go change some light bulbs

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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