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  • Advice You - Building a Strong Customer Service Team

    There are more and more demands being made of front line team members, and sometimes the pressure can be heard by your customer. As the leader of a customer facing team you must be aware of what is going on wi
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    th your team members - how to best support them, develop their skills and handle some tough situations. Building a strong customer service team is no easy feat. Here are some suggestions for building and stren
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    gthening your team:

    Hire the right people Decide up front what skills, strengths and personality you want on the team. The team creates its own culture based on your leadership. Be clear in interviews
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    about what expectations you have for the job, what will create success and how it will be measured. As you narrow down candidates it’s a good idea to have them meet a few people on the team. Let the candidate
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    get a feel for the team they may be working with.

    Be a team member as well as a manager and leader A successful team is only as successful as each individual team member. By viewing each role as an i
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ntegral part of the team, not as a subordinate, each team member feels valued. This results in greater trust, smoother communication and better individual and team results.

    Model the behaviour you want to
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    see As a leader you are the role model for the team. They set the tone based on you. When things go wrong they look to you for help. After a tough customer call it’s important that they feel they can tell
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    you about it - for two reasons: you never want to be broad sided by an irate customer or customer issue, and you want your team to have trust in you. You can information gather after a tough call which allows
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    you to identify any trends in product issues or identify any training or interpersonal issues. The sooner these are identified the better.

    Jointly set objectives It’s amazing what happens when team me
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    mbers are asked to set monthly objectives! They gravitate toward those tasks that best utilize their skills. Once your team members are clear of the overall objectives they can begin to make them their own. Th
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ey explore how they can best support and advance the departmental objectives. In a monthly one on one meeting you invite your direct reports to prepare what they each feel are reasonable objectives for the nex
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    t month. Your role is to ensure that these objectives are moving the individual and team forward in achieving the overall objectives. Delegate any task that you feel is best done by this person if they haven’t
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    already added it on to the list. Inform the team member why you would like them to take it on (remember that the buy in is much greater when you provide scope). If the team is working in harmony the progress t
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    oward completing these objective increases. Result: a more motivated, productive team.

    Handle problems as soon as they arise Just as we want customer problems to be handled immediately, it’s important
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    to assist in problem resolution as soon as it arises. Here’s a watch point: you want to let your team members to step out and try new things, take chances and manage the consequences; however you need to be t
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    here as the support system if they need you and to help as needed. Be there, be available and be supportive.

    Develop your team members Look at each team member as an individual. If one of your team me
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    bers is very detail oriented try to give that person process tasks that utilize those strengths. If another team member is a high level type of person who achieves good results with the efforts of others get t
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    hat person involved in a team project. Taking this individual approach will result in happier, more productive and satisfied t
    eam members.

    The bottom line is that you as the manager set the tone, direction and expectations for the team. How you work with each person, the team and each situation is an important part of creating a
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    positive, focused and energized team!

    To learn more about how to best lead your customer focused team join in on Canadian Management Centre’s Delivering Superior Customer Service for Supervisors and Managers


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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