Advice You - Business

It would seem that the topic of customer service has been beaten to death. I mean, everyone has great customer service, don’t they. You’d think so with a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ll that advertisements asking to choose a business because they have better customer service. The problem is that I don’t think most companies, businesses

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

organizations or people in general really understand what good if not great customer service means.

My strong opinion is that in order to provide good cu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

stomer service you must have good systems and processes in place. And, those systems and processes must be engineered to a specific business. Then, once

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ou have your systems and processes properly engineered and in place, you must ensure that they are consistently followed. That is the big component that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

often gets overlooked – consistency.

Now when I talk about systems and processes I’m not just talking about the people who have direct contact with the cu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

tomers, these must also include every aspect of the business. The best example of this are franchised businesses. Now I prefer to patronize the local pla

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ces when I can, but these locally owned businesses could learn a lot from how the franchises operate.

Everything that is required to run the franchised bu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

iness is documented; everything from how to cook the hamburger to how to assemble it and wrap it. This is all in addition to how and when to greet custome

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rs. Although there are many companies that do this reasonable well, there are many more that just don’t get it. Some of them once got it, but forgot to t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ke a step back and look at how consumers have evolved and their systems are no longer effective.

What brings this up today? It all comes back to somethin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g as simple as take-out pizza. There’s a place here in Colorado Springs that I thought was going to a great new local business where I could get a good pi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

za pie. The first time I went there it was great. It was a great pizza and there were great people. The second time wasn’t as good, as there was a discr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

epancy in the price and how the pizza turned out. The third time there was a “problem with the oven” and they had to remake my pie. It was inconvenient b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t I was given the pizza for no charge. Huge gesture and it maintained my loyalty.

Over the next three weeks I ordered a pizza a week. Each time the pizz

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a came out different. It either had too much cheese or the crust was too thick or it was too thin. It wasn’t the same way twice. I took a few weeks off

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

n hopes that they were having a bad patch. So a few days ago I went in again. There were new faces. Not as friendly as before, and when I returned home

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, the pizza wasn’t that great. Again, not the same as the first time I went in.

Inconsistent is all I can say about the place now. So, will I go back?

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

’m not sure. There’s something to be said about a franchise pizza. It’s not the best, but at least I always know what to expect. I get the same product

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

each and every time. And that is a big part of good customer service.

Find the most recommended locally owned and operated businesses at http://iswami.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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