Advice You - Business

1. It is vital to your business success

Taking good care of your clients will ensure the success of your business. Taking your ey

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

e off the client care ball on the other hand is a sure-fire route to business failure. Your clients are literally the life-blood of your business a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d if you don’t take good care of them they will go else where before you know it.

2. It’s easier than you think

Good client care

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

doesn’t have to cost you any money at all. It’s about going the extra mile and treating your clients how you’d like to be treated as a client. We’v

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

all experienced bad client service – it’s unfortunately all too common nowadays. How infuriating is it when you can’t get a complaint resolved? Or

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

when you’re spoken to rudely on the phone?

Good client care is about making sure you do the basics well.

Ensure that every single interaction you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

client have with you is pleasant, successful and enriches their lives. The more they enjoy their interactions with you and your company, the more

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hey’ll want to come back.

Going the extra mile can be as simple nowadays as calling a client back when you say you’re going to (it’s amazing how e

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sy it is to exceed client expectations now that the standard of what we expect is so low).

A great example of how I provided a favourite client of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

mine with what I perceive as exceptional client care is when I helped them by a pair of running shoes. It took about half an hour of my time, saved

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

them a whole heap of hassle and money and made me feel great about myself in the process. What’s more it ensured they keep coming back to me as a c

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ach and recommend me to all their friends.

3. It’ll make you stand out from your competitors

As I was saying before, not many bu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

inesses nowadays take exceptional care of their clients so if you do the basics well, it’s not that hard to stand out from the crowd. But if you’re

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

in a highly competitive market, it is absolutely vital you go the extra mile to take care of your clients – if you don’t there’ll be no shortage of

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

other places for them to go.

4. It needs to be totally integrated into your business

Good client care should be totally integrat

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d into all aspects of your business. Right from when you first get an enquiry from a potential client through to when they leave you as a client (w

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ich hopefully they never will). The idea of taking care of your clients should be integral to every single interaction you have with a client.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ong>5. It’s an attitude

Once again, good client care is an attitude – not something you pick and choose to do when you feel like it. If y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

u are running your own business, then you are in the business of serving – whether it’s a product or a service, your ultimate purpose is to serve y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ur clients. Many people forget this – and if it’s not something you enjoy doing, then you either need to re-think your plan or change your attitude

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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