Advice You - Business

I have three complaints and three suggestions.

One: I am sick and tired

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of struggling with badly designed order forms that ask me to write my cre

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

dit card number in tiny little boxes.

Two: I’m tired of getting forms fr

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

om companies asking me to provide information the company already has.

T

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hree: I’m fed up with firms that say, ‘For more information visit our web

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

site’, without giving me the specific URL that takes me directly to the p

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

age I need.

It’s time for every company and every worker to wake up and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

realize that making things easy for your customers is a winning strategy

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in business (and in life).

Here are some tactics that will help:

One: R

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eview every point of contact your customer encounters. Ask yourself, ‘How

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

can we make this easier, more pleasurable or more convenient?’ When you f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ind something that can be improved, do it.

Two: Any time you want your c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ustomer to apply, renew, order or confirm anything, do everything you can

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to pre-fill the appropriate information. If you already know their addre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ss, put it on the form. If you already have their serial number, print it

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

on the card. If you already have their account information, put it in th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e appropriate boxes, fields or spaces.

Three: When you refer customers t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o your website, send them to the exact page whenever you can. Taking a mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ment to provide the correct URL shows respect for their time and increase

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s the likelihood they will actually click through and find what they seek

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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