Advice You - Business

I was staying at a dive resort in Papua New Guinea recently. It was quite pleasa

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt, with friendly staff, comfortable accommodation and good food.

I enjoyed a n

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ght dive with hungry starfish, scurrying crabs and parrot fish asleep amidst the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

coral. After the dive, however, I realized someone had slipped into my cabin and

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

scurried off with a pair of pants and a matching canvas belt.

I did not sleep w

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ll and next morning reported the loss to the resort manager. ‘Oh dear, we do hav

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e that problem,’ she said. ‘Are you sure you locked your door?’ I assured her th

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t I had, to which she replied, ‘I guess we need to change the lock on that cabin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

’

And that was it. From my point of view, someone had entered my room and helpe

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

themselves to my clothing. From her point of view, ‘We need to change the lock.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

No apology. No offer to replace the lost clothing. No complimentary waiver of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fees.

I did no more diving at that resort (who knows what else might scurry off

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

) and left a few days early.

Key Learning Point
-------------------

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

------------------------------------------------------------
When something

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

goes wrong for your customer, you may know right away what needs to be done. But

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

before you fix or change the system, set your precious customer at ease. Remembe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r, there is a personal side to every breakdown. It's the side your customer feel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

first.

Action Steps
----------------------------------------------

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

---------------------------------
Be sure your service recovery plan takes

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

are of your customer's feelings and emotions first, and fixes your system second

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/14933/adviceyou-Customer-Recovery-First-System-Recovery-Second.html">Customer Recovery First, System Recovery Second!</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/14933/adviceyou-Customer-Recovery-First-System-Recovery-Second.html]Customer Recovery First, System Recovery Second![/url]

Adding value is not one of those management buzz words we use loosely but don't really understand. To your patients, adding value can simply mean doing more than you promise to do. The idea behind adding value is that the customer gains a perceived benefit without having to pay for it - or pay very little, compared with its value to the customer.

For the longest time you've been trying to come up with a booklet to promote the products and services that your company offers. You finally completed everything. You were able to gather enough information and a lot of pictures to prop up your company even more.

Some people are still skeptical about legitimate work at home jobs, they find difficult to believe that they can trust somebody that they can't see face to face and where everything is handled electronically and automatically between on the internet.

Tags

Links

Advice You - Customer Recovery First, System Recovery Second!

Related Articles: