Advice You - Business

External customers are the company’s clients. They are people who purchase the products the company produces. They are of a great importance to the organization. There are also interna

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l customers. They play an important role in the organization’s success as well. Internal customers are the staff that the company hires.

BENEFIT OF CUSTOMER CARE TO YOUR INTERNAL CUST

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

OMER

The Internal customer e.g. your staff, will benefit significantly by good customer care. More effective management will lead to a more motivated workforce. It will also give yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

u improved co-operation between your departments. Your staff will welcome the fact that you are willing to invest valuable time and money in them as individuals as well as a team, a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd will have more job security.

BENEFIT OF CUSTOMER CARE TO YOUR EXTERNAL CUSTOMER

Your External customers e.g. the members of the general public are the most important people to yo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ur organisation. Without these people coming into your shop and buying your furniture your business would not succeed. If a customer feels like she is interrupting your staff she wi

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ll shop elsewhere in future, which will only result in a lost sale for your organisation. It is vitally important to make your External customer feel valued at all stages of the sale

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, Pre-sale, during sale and after sale. If your customer enjoys her experience and has a good time under your staff, then certainly she will use your organisation again.

THE CONTRI

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

BUTION THAT EFFECTIVE CUSTOMER CARE MAKES TO THE ORGANISATION

Every business wants to be successful. Otherwise why would you go into business in the first place? If your Internal cu

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

stomers are contented in their workplace and have good quality customer care training they will feel more motivated and confident. Also it will lower staff absenteeism and turnover

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of staff. In reality why should the staff want to leave a job they feel confident and secure in!

The same good customer care given to your External customers will lead to success in

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

your company. Your customers not only demand and expect your furniture to be of the best quality but also from the level of service they receive from your staff. Satisfied customers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lead to fewer complaints for your staff to deal with, freeing up valuable time your staff could be more industrious in. The word of mouth recommendations your External customers wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll voice is in effect free advertising and this will without a doubt lead to improved reputation and most importantly to increased revenue.

It is essential to identify the considera

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tions prior to development of an effective customer care strategy. To provide a positive approach to customer care it is important to follow the main key issues.

Identify customer's

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

needs - Knowing what your customer expects and wants from your organisation.

Developing the right products and services - Once you discovered your customers needs it is then vitall

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y important that you develop your product so that it will match your customers expectations.

Measuring customer's satisfaction - This requires constant and ongoing improvements, due

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to the changes in customer's demands.

Developing Internal systems - Providing your Internal customers with appropriate customer care leads to co-operation and support from all depa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rtments, which leads to the overall success of your organisation.

Staff Training - It is essential for successful customer care that all staff is included in the training. It is vita

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

l that all the staff from the Cleaner to the Managing Director feel that they have an important role to play in the satisfaction of the needs in addition to wants of your customers.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Logo spoofing/ logo subvertising can pose a serious threat to the brand image of a company. The article discusses the impact of logo spoofing and ways to protect your company logo from such malicious attacks.

There are several national groups that provide support for unemployed workers. They have been quite successful in mitigating the emotional toll of layoff as well as having beneficial effects on job search. Forty Plus and local VA groups are among the best. If none are available, start your own!

Many of us learned about management from Frederick Taylor, but times have changed and people have changed. We can no longer approach management with a Taylor mindset. We live in a participative environment that requires new ways of thinking and acting.

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Advice You - Internal and External Customers

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