Advice You - Business

In a past life, a former colleague of mine taught our company the concept of the Complaint-O-Meter for

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

handling guest complaints.

We’ve all been through various types of complaints as both a customer and an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

employee. You remember both ends of the extreme. On one hand, the Ritz Carlton hotel has empowered an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y employee to handle any complaint or issue up to $2,000. On the other hand are many of their competito

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rs: Have a complaint? You’re told to call the office or fill out this comment card.

When handling comp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aints, here are a couple keys:

- Understand the lifetime value of a customer. Too often, managers and e

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

mployees worry about the cost of the replacement item or refund (the pennies), but forget about how mu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ch that customer spends with them (the dollars). If a customer visits you twice a week and spends $6 pe

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r visit, they are worth about $600 per year to you. Now, if they have a complaint over a $5 value meal

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

--- even if they are wrong --- is it worth losing $600 in annual sales over $5? Try attracting that muc

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

business with that small an investment.

- Educate the employees on what they can handle without the ma

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nager. For example, are a customer's fries cold? Replace them with hot ones. Wrong drink flavor? Repla

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ce it with a larger size of the right one. People just want their issue handled!

You likely have a few

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

typical complaints. Rate them between 1 (minor) and 10 (major). Unfortunately, each typical complaint i

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s different in the eye of the beholder. While I might believe a hair in the food is low on the scale, i

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

I have that attitude with a customer who feels it is a 10, we lose.

Gauge where the customer is on th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e Complaint-O-Meter in their mind and handle their problem accordingly --- they just want it fixed. It

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

might entail a replacement item or apology on the low end, or a refund and lifetime comp card for the h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

igher end. Ensure that you address the issue they have today --- cold fries are not fixed with a comp c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ard. Don’t trip over dollars to pick up pennies. Ensure the customer leaves happy so they return again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Pharmaceutical sales interview questions that are negative in nature are designed to make the candidate reveal the “worst” part of themselves to interviewers. You simply MUST know how to identify and answer these pharmaceutical sales interview questions before your interview, or your chances of succeeding are 'nil.

Most people realize that an interview is a very stressful but necessary situation in any job hunt. Learning how to handle yourself in these situations can greatly improve your chances for landing the job.

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