Advice You - Business

Every customer loves great customer service and nearly every co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mpany claims to have great customer service. Unfortunately the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

customers who have been surveyed generally say that only about

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

0 to 15% of the companies out there have this so-called great c

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

stomer service.

So what does this tell us really? It tells us

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

that the rest of the 85 to 95% of the companies out there that

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ell us they have great service do not have good customer servic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at all.

Show me a company with great customer service and I w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ll show you a company full of employees from the top CEO all th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

way down to the janitor who are suffering from customer servic

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on the brain. Are you suffering from customer service on the b

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rain? You should be.

If you are suffering from customer servi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e on the brain perhaps you have seen what this addiction is cau

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ing your company. Increased brand recognition, increased quart

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rly profits and extended word-of-mouth advertising, which goes

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ar and wide.

If you are not suffering from customer service on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the brain then this is one virus your company needs to catch an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

luckily once you catch it; it is contagious. There will never

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

be any substitute for great customer service and it is about ti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e you got that through your thick skull. Consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Are You Suffering from Customer Service on the Brain

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