Advice You - Business

Is your Company or Corporation really serious about custo

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mer service? If you are and just kidding yourself do not

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

expect the customer to develop schizophrenia like you and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

simply not notice the reality of the situation. As a cus

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tomer I know and you should know I know, you know? How I

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

can tell when you are not serious about Customer Service?

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Believe it or not it is not very difficult to spot fake

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

customer service. You can tell by the body language of t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he employees at the counter. You can tell by the voice of

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

those on the telephone from the company. You can tell by

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

the faces of customers leaving the business after purcha

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sing. And eventually you can hear it on the street, becau

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

se poor customer service spreads like wildfire, 10 times

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

faster than positive word-of-mouth advertising. A little

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

customer service goes a long way.

The fact is that you c

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

an fake many things in life and probably in business too,

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

but one thing you cannot fake is good customer service.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Now, many people cannot describe what exactly good custom

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er service is. But rest assured they know lousy customer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

service when it occurs. So, please consider this in 2006.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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There are more and more demands being made of front line team members, and sometimes the pressure can be heard by your customer. As the leader of a customer facing team you must be aware of what is going on with your team members - how to best support them, develop their skills and handle some tough situations.

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Advice You - How I Can Tell When You Are Not Serious About Customer Service

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