Advice You - Business

Good Manners with Customers:

Good manners are more than being “nice,” and they should be part of your fundamental business strategy. Everyone who makes up the company must always use the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ir best manners which includes behavior, attitude, and grooming. Remember that your customers are judging you and your employees from the first moment they enter your business, and first impressio

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s last.

Did you know that people look at your face first and your feet second? That is what the etiquette experts say, and they say that is why it so important to be well-groomed from head to toe

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

That is also why your first reaction to a customer must be a smile and eye contact. You must focus your attention on the other customer, listen to them, and let them know that you are interested

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in what they are saying. Use your customer’s name and thank them for doing business with you.

Communicate clearly and carefully. Carefully choose your words and how you say them. Be certain that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you understand the customer and the customer understands you to avoid misunderstandings. Communicate intelligently and maturely. Always try to put yourself in the customer’s shoes and understand

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ow they feel. Try to see things from the customer’s perspective and let them know that you will do whatever is necessary to meet or exceed their expectation.

Customers appreciate it when you ask a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

out their families and show an interest in their job and their interests. This makes them feel important, and they will like you for it. Use your sense of humor and positive attitude as an effect

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve tool to lower barriers and gain people’s trust. Remember, customers do business with people they know, like, and trust.

If your customer has a complaint, don’t dismiss it lightly and assure th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

em that you will do everything possible to address their complaint. Also, thank them for bringing their complaint to your attention so that you can fix it. If a customer is upset and loud, take t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

em to a private office, offer them a beverage, and ask what you can do to address their complaint. If their complaint involves an employee, try to involve the employee in resolving the complaint a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

d be sure the employee offers a genuine apology.

Good Manners in the Workplace:

Good manners are also important in the workplace, and you should encourage a friendly, cheerful, and positiv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

attitude. Recognize and reward good work and thank employees for their good work. Always be available if an employee has a question or needs guidance and make them feel welcome in your office.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Every employee wants to know that they are appreciated, and they want to have input regarding the work they do. Ask them for their opinions and listen to what they say. Encourage employees to ex

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ress their point of view and offer suggestions, and create an environment that is comfortable and enjoyable. Follow up on employees’ suggestions or requests to make them feel appreciated and valua

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

le.

You should never make any disparaging or sarcastic remarks about an employee, a customer, a vendor, or the company. Be sure your employees know that no one in your company should makes negati

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e or disparaging comments. Put an end to gossip. The way you and your employees talk creates an atmosphere and an attitude. Be sure the workplace atmosphere and attitude are positive, supportive,

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and fair.

Treat all employees equally and don’t show any favoritism. Encourage everyone to do the same with the goal that your employees will be solid and fair. Be proactive in helping employee

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

resolve conflicts when they arise and be an effective mediator. Set up a meeting where everyone can express their opinions, find middle ground, and sort out their differences. This is your respons

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Practice Good Manners in Business

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