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  • Advice You - Who's the First Person to Greet Your Customer?

    I approached her sliding glass window and stood in back of a gentleman whom I assumed she was helping. Afte
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    r about three minutes, I realized he was waiting for the office manager and she could have acknowledged my p
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    esence. I stepped up to the window; she did not say good morning; she did not smile; she just glared at me.
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    I started to speak; she pointed a finger at a clip board with a paper to fill out. I placed the completed s
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    eet in front of her, perhaps expecting a thank you or a smile or at least ‘have a seat; the doctor will see
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ou soon’. I was so intrigued by her manner that I watched her interaction with the other patients. The man
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    sitting next to me started to tell me that even though he had an appointment he had been waiting a long time
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    He told me he was extremely dissatisfied with the way the place was run and was starting to regret his ass
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ciation with this office. With a bit of humor, I told him I was watching the receptionist and asked if she h
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ad uttered a word to him. He started to laugh, and said, “Come to think of it, not a word!”

    The next patien
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    to come in was an older woman with a walker. The receptionist was not at her desk so the woman took a seat
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    nd waited for her return. She again pointed at the clip board, took the form, threw her sliding glass door
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    closed and said nothing. The next one was the mailman, who I’m sure she sees daily. Again, not a smile or a
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ello; she stuck out her hand for the mail and handed him the outgoing mail.

    Now my new disgruntled friend a
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    d I were sort of enjoying this and decided that maybe she was a mute….and then it happened. A good-looking U
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    PS delivery man came in. Lo and behold, there was a big smile and a voice that was able to say good morning!
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    That was short lived. She treated the rest of the patients in her same rude uncaring manner, a total lack o
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    personality.

    To me, the ability to positively interact with the customer, no matter what the business, is
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    most essential. Hire your receptionist with as much thought as you would hire a sales person. Some smart per
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    on once said “If today you give a stranger one of your smiles, it might be the only sunshine he sees all day


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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