Advice You - Business

This is a really cranky article, but someone has to write it!

Why do business owners continue to invest in automated phone mazes when we all know everyone ha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tes them? Mom and Pop or multi-billion dollar company, growth is dependant on customer satisfaction. (…unless you have a monopoly)

It is beyond belief that a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

many times as we all have hung up on automated phone service, that business owners still think it is better to have a machine answer questions than to have a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

live, friendly, intelligent human being answer the phone who can quickly take care of a clients needs on an individual basis.

Haven't these business owners

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ad to deal with voice mail hell? Don't they hang up in frustration when they hear "Press 1 for English press 2 for Spanish, Press 3 for locations, press 4 for

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business hours, press 5 for our web address, press 6 for payment locations, press 7 to leave a message, press 8 to return to the main menu press 9 to speak t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

an operator." Then when 9 is pressed you hear "All agents are currently serving other customers. Your call is very important to us. Your estimated wait time

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

is 15 minutes."? AUUUUUUUUGH!

The automated phone system purchasers seem to assume that all phone calls are either stupid questions or trivial issues, such a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

my account balance at a bank ( I don't think that's stupid or trivial), or where the business is located (especially important for retail stores and not triv

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ial if the caller is going there to buy something), or the calls are complaints(Better solve the problem with a live person than create a furious and frustrat

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d ex-client who's going to bad mouth your business all day, or all week.)

These office managers, C.E.O.s, and entrepreneurs assume you already know the perso

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or department you want and most important they don't want to use up an employees valuable time ($7.75 per hour) taking care of a customer or making a sale wh

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

en they can have a cheap and brainless machine answering their phone and losing customers left and right.

Automated phone systems have even gone so far as to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

make sales calls at dinner time! Telling the poor soul on the receiving end to then call the company and ask about their products. ???????? (Of course the com

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pany didn't even want to spend 30 seconds on the phone with the prospective customer until the prospect called them!) What is wrong with this picture?

This a

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ticle was written for the victims of these systems. No... not the customers...the business owners.

I can think of at least 10 calls that I have made in the p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ast month that could have resulted in a sale for the company if someone had just taken the time to answer the phone. Ten phone calls that will not be made aga

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n. I am one of the silent lost customers. I won't call back. I won't write a letter of complaint. I simply will not come back. Period!

There are at least 30

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

companies that I will never do business with because of the kind of service I get on the phone. (They all have competitors who are willing to speak to me pers

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nally on the phone without making me wade through 15 minutes of button pushing sludge that slows down my day and makes me really cranky.)

Can you hear me now

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Companies that provide selfless information through participation in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products.

There are several entities and individuals who provide incorporation services. They can advise you, complete all relevant documentation and file them with the regulatory agency on your behalf. If needed, some of the incorporation services might help in arranging the first meeting of the shareholders of an incorporated business.

Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effective...

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