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Find a way to give the customer what they want.

The customer is always right – this is really about an attitude of mind. Even if the customer app

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ears really unreasonable, listen to them, hear what they have to say, paraphrase your understanding and find ways to go for a win-win. The customer wants to feel

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

listened to and valued. Listening, reflecting back and letting it be known that you do really want to help, goes a long way to meeting customer needs.

AT THE FR

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ONTLINE

Staff need to know that as well as accountability they have responsibility, the power to make decisions without the continuous need to refer up the line.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Frontline staff, particularly ought to have a very pleasing manner, in tone of voice and a welcoming manner. They are the `face’ of the organisation and very of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ten are the first contact point between customer and organisation. If you are a company where repeat business is important, then having a customer for life is mu

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

h more important than an individual exercising their ego and then that customer is lost to the organisation, usually forever.

EXCEPTIONAL KNOWLEDGE

Know what yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u are talking about. There’s nothing better than speaking to a service or product provider who knows exactly what they are talking about. Able to delight the cu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tomer by going the extra mile and providing information that enhances the customer’s experience of your company is a great way of keeping customers interested in

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

your company.

CUSTOMER SATISFACTION

Within a couple of days (at the most) of delivering the service or product, check the customer is happy with what they have

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

eceived and check if there is anything else you can do to help them. People really do appreciate this, it gives them the feeling that they actually do matter to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our company.

CUSTOMERS KNOW BEST

Ask customers what it is they need from the service; find out how the service can be improved. They are in receipt of the serv

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ice/product and they know. This is probably one of the best pieces of market research you could do. Once you ask customers though, it is really important to act

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

on at least some of their recommendations and let them know that you have by providing them with feedback.

GET BUSY SOLVING CUSTOMER PROBLEMS

Do this quickly, a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s far as possible at the first point of contact. People tell more people when they are dissatisfied with your service or product than when they are satisfied and

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the worse thing about it is, even if the customer does not complain to you they will complain to their friends, family, colleagues, and the dog, anyone who will l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

isten. Then you have not only lost that customer, you have lost all those others as well because if they have a choice they won’t risk using your company for fea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of the same treatment.

As well as being known as a company that provides an exceptional quality of service, getting busy becoming known as a company that when t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hings go wrong, there is no quibble about putting it right.

Everything I have written so far can be summed up as GOING THAT EXTRA MILE; people will remember that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your company went out of its way to help them.

Do you know someone who would be interested in reading this article? Then do please feel free to email it to them

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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As most employers know, it is very important to pre-screen employees prior to hiring them, to ensure that employees do not have criminal backgrounds that would impact the safety or security of your business.

The most reliable career tests are those based on the career choice theory of John Holland. Job environment, will to a large extent determine which occupation you will enjoy and succeed in. Read how you can use it on yourself.

Keeping in touch with your customers can have some very beneficial effects on your ROI. Sending greeting cards and postcards is an extremely effective way to make some points.

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