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Case Studies can help professional service providers build trust and credibility with clients and prospects. When you are working with intangibles such as services it hard to prove what you can do and why you are the best person to provide the services that your pr

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ospective clients need. Case studies can help you shine and prove your worth to potential customers and current clients.

What are Case Studies and Why are they created?

Case Studies are success stories using your product or services. When you create a Case Study

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

you are telling your readers how a client a problem that needed solving. How you solved the client’s problem and turned the client into a happy and satisfied customer.

Once you decide to create your case study. You need to decide which customer’s story would make

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

good case study. You should choose a customer who has been a client of your business for some time. Ask the client for permission to interview them and create a case study. Try and get quotes that you can use.

When you write you case study try and show how you so

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lved one client’s problem. If you were able to solve other problems, write additional cases studies. You also want to create case studies that set you apart from your competition. This is a great opportunity to showcase your talents and skills.

The case studies th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at you create should be easy to read and understand, like reading a story. Try to keep your case studies close to one page. You can include figures, facts, diagrams but make sure that they flow easily within the story that you are telling.

Case Studies are broken

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

own into three sections: Problem, Solution and Results.

You being the case study by breaking down a problem that a client was facing. You provide the details of the problem. You give enough background information to tell the problem and the problems significance.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

The Problem

Mary and Thomas Dailey a couple in their middle 50"s, faced with the problem of paying for their children’s education and funding their retirement. When they came to see me, their children were 14 and 16 year’s old. They were looking to retire before

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

their youngest child would finish college. They did not want to use up their retirement fund to finance their children’s education and they did not desire to keep working past retirement age.

Once you have stated the problem, you provide the details of how you cam

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

up with a solution to your client’s problem. At this point, you tell the steps you took to find a solution to your customer’s problem.

The Solution

I sat down with the Daily’s and we did a breakdown of their finances and future goals. We looked at their children

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

’s grades and interest in and outside of school. The Daily’s had saved enough money for their children to attend public universities. At the time both of their children were looking at attending private prestigious universities.

Their oldest child Maria was an “A”

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

student, on the soccer team and fluent in French. Their youngest child Matthew was also an “A” student, played basketball and volunteered for a wildlife preserve association. We had Maria and Matthew decide what three colleges they really wanted to attend and look

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d into the financial programs available for families that do not qualify for need-based financial aid.

We were able to determine that the children should be able to receive academic and sports scholarships. We also determined that they could defer saving for retir

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ement for a couple of years to beef up their children’s college funds. When the youngest child entered college, they could then return to saving for retirement. The Daily’s would be able to send their children to college without sacrificing their retirement savings

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

.

Once the solution has been provided, you tell the readers what the results were. Here you get to tell the effectiveness of your solution and the benefits that your client received having used your solution.

The Results

The Daily’s put off saving for their reti

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ement for three years and invested into their children’s education fund. Through careful research and planning the children were able to receive scholarships. The family was able to finance what the scholarships did not cover.

After saving for the children’s educa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tion they resumed saving for their retirement. Ten years later Mary and Thomas are happily retired. Enjoying a life of leisure and their children have finished college, without having large student loans to repay.

Case Studies are a valuable resource. It allows yo

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

u to show your expertise in action. A case study can be more powerful then your brochure or sales literature. Case studies allow you show prospects what you can do for them as you have done successfully for others. If you are adding, case studies to you website. Re

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ularly add new case studies so that readers will keep coming back to your website to check on updates. The more your prospective clients visit your website. The more they will begin to feel as if they know you. Once they get to know you, they begin to trust you and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

your judgement. We all know that people do business with people they feel they know, not strangers.

It doesn’t matter whether you provide a service or product. Case studies can go a long way toward building trust and credibility with prospects and current clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Targeting and creating your organization's mission statement is a defining moment for your company and has lasting repercussions. As the mission statement delineates the purpose of your organization, how it can fulfill needs, and the values it ascribes to, its importance is clear. This article addresses how to create an effective mission statement -- one that inspires those inside and outside the organization.

The goods declared for personal, family-related, household and other needs which are not associated with entrepreneurial activities of natural persons (hereinafter, for personal use), shall be conveyed across the customs border by said persons pursuant to the provisions stipulated by Russian Customs Code

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