Advice You - Business

Specialty Answering Service, the leading internet based live operator answering service, released today an

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

independent study showing the ineffectiveness of voicemail versus call center applications. This brief sy

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

opsis article and the results herein are the culmination of a 6 month study on the subject of live small t

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

o medium sized businesses using voicemail or live operators to manage their inbound calls during normal bu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

iness hours & after business hours.

To remain unbiased in our results, we acquired a random sample of 100

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

business via yellow page resources. The group was divided into thirds (Group A calls answered by voicemai

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

l, Group B calls answered by Answering Service, Group C Calls answered by business owner 24/7). The summa

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ion of the results is as follows: 1) Highest customer satisfaction and new customer acquisition reports &

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

records came as a result of Group C's actions. 2) Group B's numbers fell slightly short of Group C (accoun

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing for +- error curve shows no marked difference) 3) Group C's results following with the conjecture that

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

voicemail will actually disrupt business, showed that over 70% of callers do not leave messages on voicema

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

il.

It is very hard to imagine that many businesses are losing seven out of every ten calls. Based on the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e findings, a few extra budgeted dollars to utilize a call center a month would generate extra revenue for

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

a company through increased call volume. Even though voicemail is still an acceptable way of managing inc

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ming telephone calls, it costs companies millions of dollars in lost business.

Alex Drumheller of Special

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

y Answering Service was not surprised with the findings. "We have known for years that people are three ti

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

mes more likely to leave a message with a live person than they would with voicemail. Voicemail is killing

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

businesses," Drumheller said. "People look at voicemail as a cheap alternative. It may be cheap, but it is

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

not inexpensive."

Specialty Answering Service has seen first hand the effectiveness if a live voice answ

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ring your phones. The study has reinforced how valuable a live answering service is in today's environment

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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