Advice You - Business

Sales is tough to get right, and depends on retaining those cu

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

stomers, yet people do it badly and unprofessionally all the t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

me. It's really not difficult to learn the art of good service

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, and if you get it perfect, you will see those rewards.

Let'

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

look at an example of service from my point of view:

I usual

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly buy a sandwich from one place only. I always go there, as I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

get top services and the sandwich is nice. I could go anywhere

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

, but I choose to go to this place.

Price has nothing to do w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

th it. I can get a sandwich cheaper elsewhere, but the reason

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that I don't go elswhere is so simple, and it's scary that so

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

any businesses fail to capitalise on this easy technique. The

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

nswer is that the guy knows what my order is I only have to wa

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lk in and they prepare my sandwich without asking what I want.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I suppose speed of service is part of it - never much waiting

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

in there but it saves me from repeating my order every time I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ant the same thing.

It's a nice little touch which is highly

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

noticable by customers. Nothing major, but it shows they care

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

bout what they do. They are serious about service and yet it a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ppears effortless, as if they aren't trying.

That's the secre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of service. Make everything effortless in the customer's eyes

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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