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Advice You - 22 Ways to Increase Your E-zine Subscriber List
Publishing an electronic newsletter (e-zine) is one of the most cost-effective ways to market your business. To achieve the best results, it’s important to continue growing your subscriber list. Here’s a round-up of metho
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ds you can use to increase your database and ultimately, your profits.
1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bo
1. Put a “Subscribe Here” link on EVERY PAGE of your Web site. Your e-zine shouldn’t be a well-kept secret; make it easy to subscribe.
2. Offer a bo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
us for signing up. A special report, e-book, coupon, discount or other special offer provides great incentive.
3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won’
3. List your privacy policy on your Web site and in your welcome message to subscribers. Ensure that you won’
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
share their contact information with anyone and then keep your promise.
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business al
4. Include a “Forward to a Friend” link in your e-zine message. Sometimes all you have to do is ask!
5. Cross-promote your e-zine with business al
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
iance partners. Contact businesses that compliment yours and offer to swap ads in each other’s e-zines.
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sit
6. Publish articles related to your industry in other e-zines and Web sites. You can distribute articles through sit
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
es like www.ezinearticles.com and www.ideamarketers.com. Make sure you include your author bio and a link back to your site.
7. Send your articles directly to industry-related Web sites. Let them know they can reprint yo
7. Send your articles directly to industry-related Web sites. Let them know they can reprint yo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r article as long as your bio is included. Many sites are in search of quality content so you have a good chance of getting your articles published.
8. Update your e-mail signature with a call to action: “Sign up for our
8. Update your e-mail signature with a call to action: “Sign up for our
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
monthly e-zine to receive industry reports and special offers!”
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy
9. Print your call to action on the front or back of your business card and those of your employees.
10. If you conduct speaking engagements, make it easy
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
or the audience to sign up for your e-zine either by using a bowl to capture business cards or by passing a sign-up sheet around the room.
11. Notify your friends, family and business alliance partners about your e-zine.
11. Notify your friends, family and business alliance partners about your e-zine.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
Ask them to sign up and to refer others who might be interested.
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice
12. Always be on the lookout for opportunities to build your list. If you’re hosting a trade show booth, give away something great—like an iPod—to entice
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
eople to leave their business cards.
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This w
13. If you meet a potential prospect at a business event or networking function, ask if you can add them to your list.
14. Never add someone to your list without asking first. This w
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ll frustrate recipients and they could end up marking your message as spam. If you generate enough spam reports, your e-mail address could get black listed by e-mail hosts, preventing future messages to your true subscrib
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
rs from being delivered.
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY
FOR RETAIL LOCATIONS
15. When your customers check-out or exit your business, make it a policy to ask every single person if they would like to receive your e-zine. Don’t forget to tell them WHY
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
they should want it: “Would you like to receive our monthly e-zine? It contains industry articles along with a special subscribers-only discount!”
16. Host a promotion to capture e-mail addresses by placing a bowl in yo
16. Host a promotion to capture e-mail addresses by placing a bowl in yo
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
r lobby to collect business cards. Then conduct a monthly drawing and give away something of value such as a gift certificate or high-value product.
17. If you have a client application or intake form, include a line to
17. If you have a client application or intake form, include a line to
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
apture the client’s e-mail address and a box the client can check to sign up for your e-zine.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19.
QUALITY COUNTS
18. Archive previous editions of your e-zine so that potential subscribers can preview your publication.
19.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ollow the 60/40 rule. Your e-zine should contain at least 60% content and no more than 40% sales messaging. You will lose readers quickly if you aren’t providing interesting and valuable information.
20. Look at the e-zi
20. Look at the e-zi
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
nes you receive. What do you like about them? What do you dislike? How can your e-zine meet the needs of your readers? What incentive can you offer so that they open it each time it’s delivered (great content, special off
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
rs, information they can’t easily find elsewhere, etc.).
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. M
21. Be consistent with delivery. Your e-zine should go out on or around the same time each week, month or quarter. Whatever schedule you set, stick with it.
22. M
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ke sure your e-zine aligns with the goals of your business. Your publication should have a clear purpose, consistent content, professional appearance, and ultimately become something your clients look forward to receiving
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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