Advice You - Business

In our fast-paced society we all want quick results, delivery now, quick customer service, overnight shipping, etc. Why is that? The reason is simple -- "Time Is Money!"

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Picture this, a website with class "A" graphics, a beautiful flash menu, video with sound and all the bells & whistles. Now imagine this beautiful website without any p

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ysical words at all. How many sales do you think it would make?

Rudyard Kipling once said, "Words are, of course, the most powerful drug used by mankind." Words make us

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

augh, cry and fall in love. Words have started wars and ended them. Same thing holds true when writing ad copy for your web site. The words you use have the power to pos

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tively explode your sales, or completely terminate them.

Great copywriters of the advertising age have given us tested formulas for the mechanics of writing effective sa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

es copy. Attention-getting headlines, body copy which appeals to your readers' emotions, and benefit-laden bullet points. You must answer the question "what's in it for m

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e?" While you're at it, don't forget to build credibility, ask for the sale, offer a bonus and finish with a P.S. that reiterates the call to action.

You write the ad c

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

py but something is still missing. What you may have left out is the importance of style and delivery. Great copywriters, like great musicians, have practiced their deli

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ery for years, honing their skills to razor sharpness. Like a Les Paul guitar in the hands of Eric Clapton, an accomplished copywriter's skilled delivery requires more th

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n just an intimate knowledge of the basic fundamentals.

What about the rest of us? What if I need to make sales NOW? Here is a secret that will speed you on your way to

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

riting effective copy every time:

Make use of these words in your ad:

1. "Fast" or "Quick"
2. "Guarantee"
3. "Limited"
4. "Easy" or "Simple"

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r> 5. "Testimonial"
6. "Free"
7. "Secret"

Even the best sales copy rarely converts more than 2% of prospects to customers. So, don't worry about

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the 98% you know will not be interested in your message.

One of the biggest mistakes that people make when writing copy is that they fail to write to their single ideal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ustomer. Instead of focusing on the millions of potential readers out there on the Internet, effective web copy is written with one single individual in mind… your ideal

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ustomer!

Imagine sitting in a bar or coffee shop, across the table from someone whose company you truly enjoy; a close friend, family member, or other loved one. Now, im

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

gine that this person has just asked you for your advice or opinion about your favorite product. Write the ad copy as if you were talking to them out loud. Speak from the

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

heart and do it quickly.

Remember one thing when writing an ad copy... -- People buy with their emotions NOT with their mind.

Make sure that you include some emotional

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

words in your advertisement. Use words like: love, security, freedom, fun, satisfaction, etc., and you may also use words that provoke fear like: scams, mistakes, dangero

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s, etc.

Once completed, it is much easier to trim down a terrific piece of ad copy than it is to try and add life to boring, dry copy. Your ad copy will become exponenti

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lly more effective when you write to your ideal customer than if you try and write to the crowd.

That is my understanding of the foundation of writing ad copy that sells

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - How to Write Ad Copy That Sells

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