Advice You - Business

My website www.red-hot-copy.com has been down for three long days now. That means no online sales. That means no email. That means brand, spanking new web

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

surfers looking for information about copywriting pull up a “Page Not Found” when they Google my website.

I am not a happy camper.

But life goes on. It h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

s to. So how can an Internet marketer run an Internet business without a website? Here are a few workarounds to keep you in business while things get strai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

htened out.

1) Keep an alternate email address in your back pocket. Sure it looks more professional to have your email address with part

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

f your URL or website listed as the root. But having a free email address is also handy if your website isn’t working. I recommend either Hotmail, www.hotm

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

il.com, Yahoo, www.yahoo.com, or Google, www.google.com. (Yes, AOL is an option in the event of an emergency but I just despise them for working so har

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d to dumb down their subscribers and make them juvenilely dependent).

2) Invest in a shopping cart. My shopping cart at easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

p://www.redhotcart.com/" target="_blank">www.redhotcart.com is my most valued piece of Internet marketing real estate. It is the reason I am able to co

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

tact you today, regardless of the fact that my site is down. You can use a shopping cart to send up a flare in the form of autoresponders, emails, and ezin

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s letting them know you’re still alive and well. You can even do promotions and make sales directly through the cart (if you have good copy).

3)

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Do direct mail, voice broadcasts, or faxes. I feel like I’m time-traveling back to the dinosaur days but sometimes a postcard or

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

an actual hard copy of a sales letter can cut through the clutter when an email cannot. Of course you can’t send them to a website if yours is down. Have t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

em call a phone number. I use www.ureach.com to receive my toll-free number and faxes. If you’re looking to send them or do a voice broadcast, contact my f

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

iend Ron Romano at www.findmeleads.com. Fortunately I have detailed information for many (not all) of my subscribers. If you haven’t been collecting addres

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

es, phone numbers, and/or fax numbers I suggest you begin.

4) Find joint venture partners. Even if you don’t have a we

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

site, you can find someone else who is selling a product related to your field. In the carrot-growing business? Why not joint venture with someone in the t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

omato business? If you have a database you can still survive a website crisis. I wouldn’t advise going to your list too often to sell or you will lose

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any subscribers and a lot of good will.

5) Back ‘er up. You must have a back up copy of your website or you will be in a world of h

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rt when it comes time to rebuild that puppy. I work with people who have lost months just trying to get their site staked out online. My webmaster, my virt

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

al assistant and I all have a backup copy of my website. Wanna see? I wish I could show you but my @#! server is having issues. So no site for me.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Advice You - How to Run An Internet Business WITHOUT a Website

Related Articles: