Advice You - Business

If you're building your business and want to attract more clients, one great way to do this is by adding extra value. Focus your attention on the value you can bring to clients and potential clients rather than on what you w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ant from them.

You know how women love to get those little sample gifts of products when they go to the cosmetics counter at the department store or have a facial? Well, it works the same for your clients. They love to rece

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ive little 'samples' or extras. It makes them feel valued and special.

What are some simple things you could give away that would be easy and fun for you to create, and that could really make a difference for your clients?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Examples would be a newsletter, article, or tips list, a checklist or quiz, a small amount of extra time, a referral, an invitation to your seminar, or a bookmark or hand-made journal. The possibilities are endless if you us

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

your imagination!

Newsletter, Article, or Tips List

I believe that newsletters are the number one way to build relationships with potential clients. Over time, people come to know, like, and trust you, and are read

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y to do business with you. According to marketing experts, people need to see your name or hear about your services at least seven times before they are ready to buy from you. A newsletter is a great way to do this: to keep

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in touch and at the same time provide value. Email newsletters are quite common now, and with today’s technology, are very easy and inexpensive to do. You don’t have to write a long article; you can start with a simple list

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of tips.

Checklists and Quizzes

I have had fun creating customized checklists and quizzes for my clients. People love to take twenty question quizzes where they answer 'yes/no' or 'on a scale of 1 to 10'. You can cr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ate these easily for your clients, and they'll get great value from it. Ask yourself: "What are ten things my clients really want, and what ten challenges are they currently having"? Create a list mixing and matching the wan

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ts with the challenges, and you have a simple ready-made customized assessment. Depending on your client base, the title might be something like "Are you as healthy as you could be?" or "Is your life in balance?" or "Have yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

u got what it takes to be a successful entrepreneur?" You get the idea.

Extra Time

Offer a client who’s having a particularly challenging time an extra 10 to 15 minutes of your time. Let them know you’re giving them

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

extra time so that they won’t expect it every time. Or, check in with them by a quick phone call or email between sessions to see how they're doing. They'll really appreciate your interest, and it doesn’t need to take much

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ime for you. It’s also great to offer a little extra time or an email or hand-written note to celebrate a success with them.

Referral to Your Network

Part of your marketing strategy in building your business should

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

be to grow your network and database. You can put that network to good use by being a resource for your clients and referring them to people you know who provide a service they need. Your client might mention that they need

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

a good accountant, or that they had back pain after their tennis game, and wonder where to find a good chiropractor. Here's your chance to refer to the professionals you know and can recommend. Your client will really apprec

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

iate the fact that you have a large network of people that you know personally. It's a good idea to offer more than one name so that they can make their own decision about who to work with.

An Invitation to Your Seminar<

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

b>

Tell clients they will be the first to know about your talks and seminars. People always love to be the first to hear, and will feel like they are in your 'inner circle'. Invite clients free of charge or at a discount to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

any seminars and workshops you are offering. Give them an incentive or referral fee to bring a friend or colleague, such as a 20% discount for each person they recommend who signs up. If they bring five people, they get in

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

free. It gives them an incentive and it helps you fill your workshop. It could be the best money you spend on promoting your business, and it's really at no cost to you.

You’ll both feel better when you create extra value f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or your clients on a regular basis, and it will build your business quickly!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Copyright 2006 by Jan Marie Dore. www.janmariedore.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Creating Extra Value for Your Clients

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