Advice You - Business

It is easy to work in your business and be doing the same thing day after day. If you recognise this, now is a good time to inject new ideas into your business.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

The process is easy and your results can be invaluable.

Define your objective

1. Agree a focus for your new ideas: to improve your marketing, to solve

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a production problem, to present your products better, to reduce your wastage. Then polish this to make your objective tightly defined, including quantity an

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d time measures: to reduce the off-cut materials from production by 50% within 3 months.

Go for volume in innovations

2. Recreate an environment

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

/i> where you have been able to think freely in the past: some find a quiet walk helps, others say their best ideas come to them when driving, and working with

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

our team over a light meal can also work.

3. The best way to have good ideas is to have lots of ideas so the more ideas you create, the better. Without

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

evaluating them, write all the ideas down as soon as you think of them so you do not lose them before the next idea comes.

4. Turn off your internal filters, <

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

>do not judge the worth of your thoughts at this stage (because criticism kills free thought) and just let your fresh ideas flow freely.

Spot your const

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aining assumptions then break them

5. Now start at the top of your list of ideas and

Generate the opposites of each idea and add it to you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r list.

Pick out several ideas that could form components of a bigger idea and see how many combinations you can list from them.

Look

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

for extremes (high, low, big, small) and use their inversions to create more ideas on your list.

6. Try someone else’s perspective on a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

specific problem: What would Elvis Presley have done? And Tommy Cooper? Or your next-door neighbour? Maybe Jack Welch (neutron Jack, CEO of General Electric)? W

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hat ideas would they have?

Build the vision to produce change

7. When you have produced several pages of ideas, move into evaluation mode and select

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ideas and parts of ideas that you could use.

8. Develop these ideas, make them achievable and sensible, flesh out their details and work out how to impl

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ment them.

9. Now create an action list of your polished ideas, ranking them by the control you have over the implementation of each idea.

Where yo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u cannot control the idea, do not discard it, put it onto a pending list where it can wait until your circumstances change: good ideas gain value by wait

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ng for their right time.

For the ideas on your action list, set a timescale and budget for each and act on them.

You can use this innovation process in

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

a variety of ways: on your own; if you have staff, the process might take longer but be more fun as a team effort; you could also start steps 1 to 4 on y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

our own, do steps 5 and 6 with some colleagues and then finish steps 7 through 9 on your own again.

Following this process, you should find that some ideas

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

an be used immediately and at least one of those will give you an immediate pay back for the effort you have invested in thinking new thoughts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Biotechnology is defined as the manipulation of organisms to do practical things and provide useful products.

Despite what some job seekers think, it is not illegal for former employers to tell reference checkers that you were fired. They can say anything they want as long as it's true.

When leading a change programme, the bare minimum requirement of a leader is to be seen to be in control. The people you are leading will have a range of anxieties about the change which different individuals will feel to a different depth. The nature of the anxiety and the depth of the anxiety will change over time, sometimes precipitously.

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