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Advice You - What's the Measure of One Word?
It's absolutely essential that you find a way to differentiate your business in a meaningful way. I know I talk about this
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
all the time, but it's that important.
What if you interviewed a handful of clients and asked them this question: "What'
What if you interviewed a handful of clients and asked them this question: "What'
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
the ONE word you would use that best describes what we do well?" Is it fast, attentive, welcoming, creative, cheap, cool,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
techie, smart, caring? One word is tough, but you need to get there. One simple word that sums up how you are different. I
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
you can do that, and it's a word that means a lot to a lot, your marketing job will be significantly easier.
Can't think
Can't think
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
of a word? If your business was a car, what type would it be? Why? What are the qualities you admire in people? What colo
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
is your business? What kind of music do you sound like? What kind of plant would you be? Why? (Sorry if I'm scaring some
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
f you with this!)
Got your word? Now, how does everyone in your firm define and own that word. Starbucks uses the word we
Got your word? Now, how does everyone in your firm define and own that word. Starbucks uses the word we
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
coming. If you sneak a peak back in the back room of a Starbucks you might find a bulletin board full of "thoughts on welc
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
oming" written by the staff.
What if you asked all your clients and associates to help you come up with your word and the
What if you asked all your clients and associates to help you come up with your word and the
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
asked them to give your their thoughts on what that word means or how they experience that word. (This would make a very
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
un activity for a client appreciation party - just add beer.)
If you actually did that you might uncover some incredible
If you actually did that you might uncover some incredible
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
arketing material and may even come up with the motivation to inject your word and all its various meanings into everythin
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
g you do - make your word your filter for every marketing decision.
That's how a small business brand is built, that's ho
That's how a small business brand is built, that's ho
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
you differentiate your business.
The trick after you find your word is to also find ways to measure how well you are doi
The trick after you find your word is to also find ways to measure how well you are doi
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
g building awareness and successfully living it. Sometimes the intangibles are where the most meaningful data lie. How hap
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y are people? How joyful does the office seem? How quickly do you return client's calls? How often do you receive referral
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s? How many handwritten notes do you send? This is the stuff that can determine if you are living your brand or not.
Don'
Don'
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
think you need to mess with such silliness? Your clients probably already have one word in mind, the question is did you
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
lant it intentionally or accidentally?
My word: practical. How do I know? People tell me, all the time.
What's your word
My word: practical. How do I know? People tell me, all the time.
What's your word
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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