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  • Advice You - Inspiration Ethics - The Value of Authenticity

    Authentic -- Noun; undisputed credibility; the quality or condition of being authentic, trustworthy, or genuine; worthy of trust, relian
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ce or belief.

    Ever heard these phrases? They all refer to authenticity.
    • Walk the talk.
    • Let your yes be yes and your no be no.
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    /li>
  • Be real.
  • Act on the courage of your convictions.


  • What is authenticity? When we think, say, feel and
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    act in complete alignment. In other words, there is no difference between our beliefs and what we say. Our habits of thought match our habits of action. There
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    s no difference between how we feel and what we do, between what we want and who we are. It means we're whole, undivided, complete.

    "...the first step towar
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    becoming authentic is to be courageous. If we don't have courage, we cannot be real. And being real, in turn, requires us to be brave enough to reveal, own, an
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    d often share our truth, our fears, our emotions, and our vulnerabilities. This is how we become authentic." (Lance Secretan, "One: The Art and Practice of C
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    nscious Leadership," 2006, p. 81)

    We often use the word "integrity" to describe the result of authenticity. The most common meaning of integrity is "steadfast a
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    herence to a strict moral or ethical code." But integrity also means "the state of being unimpaired; soundness," and "the quality or condition of being whole or
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ndivided; completeness". (The American Heritage Dictionary) Authenticity leads us to our own ethical code; authenticity leads to integrity.

    When you judge an ob
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ect to be authentic, you determine it to be exactly what it claims to be. The same is true for people. For example, everyone has a relative who is "a little ecc
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    entric" yet very lovable. How is that? Chances are that wacky relative is so genuine you cannot help but appreciate him or her. What you see is what y
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    u get, and you love what you get from them (even if it's a little weird!).

    We need to be authentic because we love how authentic people touch our hearts and insp
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    re us. "Authentic leaders have an air of transparency about them. And followers want conscious leaders who are clear about what they stand for, what their
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    alues are, and who live these values consistently. (Secretan, op. cit. p. 85)

    Reflections to inspire personal growth in Authenticity (with
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    our learning partner)

    How would your life be different if you were more authentic? What can you do daily to increase your trustworthiness and integrity? What i
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    s your personal code of ethics; what must you change to demonstrate them more fully? Find an accountability partner or hire a coach to help to help you develop y
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ur authenticity and take these actions:

    • Describe one of the most Authentic moments in your life, when you were at your personal, authentic best.
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    escribe a current situation in your life that, in your heart, you could apply the same level of Courage and Authenticity as you did in your example above.
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    Make plans to touch base with your learning partner in the next month about how you each are growing in Authenticity. Hold each other to be accountable.

    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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