Advice You - Business

Change management issues in franchising companies can be critical and crucial. Con

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

sider if you will the district manager or regional representative who helps franch

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sees and makes sure they are in fact all holding up the confidential operations ma

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nual and guidelines of the franchising company.

You can imagine how important thi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

is because the franchisor’s brand is riding on the quality and consistency of eac

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and every outlet that the franchisor has. During change management the franchisee

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

who had a relationship with the regional representative all at once and suddenly

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as to get to know a new person.

Unfortunately the new regional representative or

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

district manager is very busy learning ropes and trying to meet all the different

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ranchisees who constantly need assistance and guidance in their franchise operatio

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

s. These franchisees need to be able to clarify things in the marketplace and und

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

erstand the new promotions going on, as well as clarification of all the rules tha

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the franchisor has set out.

If one of the regional representatives was lax in en

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

forcing the franchise standards in the confidential operations manual and the new

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

erson comes and like a hawk and enforces every little minute detail then this can

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ause friction in the franchise system overall.

The franchising companies gather t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

heir strength through economies of scale with every one working together. If that

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

synergy breaks down from within all is lost in the economies of scale or wasted.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

This is one reason why change management issues in franchising companies is so vit

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lly important to the health of the franchising company. Consider all this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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