Advice You - Business

All franchisors must address issues of national account pricing and service. The renegade fran

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

chisee who does not wish to follow the pricing guidelines for the demands of the customer can i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fact cause the entire franchise system to lose a major national or international account. How

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

do all you know this, you ask?

Well, because this became a serious issue in our company, wher

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

we had many regional accounts with nationally known companies who wished to use our services i

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

each market we expanded into. In some cases they wished us to travel to faraway markets just

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

so we could serve their entire fleet. It is for this reason that I added this clause below to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur franchise agreements;

4.8 National and International Accounts

To the extent that Franchiso

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

enters into an agreement to provide The Company to any National or International Account which

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

has a location within the Marketing Area, Franchisor may offer Franchisee the right to service

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

such account at such location at the terms upon which Franchisor and the National or Internatio

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

al Account have agreed. In the event that there is more than one Franchisee licensed by Franchi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

sor in the Marketing Area, Franchisor may allocate opportunities to service National or Interna

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ional Accounts between such Franchisees, as Franchisor in its sole discretion deems appropriate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If, for any reason, Franchisee elects not to service a National or International Account that

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

is offered to Franchisee, Franchisor may, in its sole discretion, service such account or appoi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

t any other party to service such account.

- -- --- ---- --- -- -

It is recommended that all

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ranchisors who runs service companies or sell products to large government agencies, corporatio

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ns or national organizations that they get with their franchise attorney and ask them how best

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

o address this issue for their strategic marketing plan. I hope you will consider this in 2006

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/19396/adviceyou-Franchising-Concerns-of-Sales-and-Marketing-of-National-and-International-Accounts.html">Franchising Concerns of Sales and Marketing of National and International Accounts</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/19396/adviceyou-Franchising-Concerns-of-Sales-and-Marketing-of-National-and-International-Accounts.html]Franchising Concerns of Sales and Marketing of National and International Accounts[/url]

Looking for a job as an Art Teacher? Be ready for an intense and specialized interview! Learn 8 common questions for art teacher interviews!

It doesn’t matter much if you think your customer care is good. What do your customers think? Too many people treat a customer like a moment, rather than an important EXPERIENCE. Here are 4 steps that you can take to make sure your customer NEVER is treated as a “moment”.

So many people I speak with dream of becoming self employed and starting their own small business. But it is hard work, plain and simple.

Tags

Links

Advice You - Franchising Concerns of Sales and Marketing of National and International Accounts

Related Articles: