Advice You - Business

Many nonprofits have experienced frustration caused by a lack of donor responses to their

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nonprofit’s fundraising efforts. Nonprofit communications often involve direct mailings t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

at require staff to devote time and energy into writing, producing, and getting a mass mai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ing out the door. A more effective public relations strategy is to develop a specific dir

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ct mailing plan that will increase the response from your nonprofit’s intended audience, m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

king all that time and effort worth your organization’s while. Here are some helpful hint

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to improve the strategy in your nonprofit’s direct mail.

Although it is becoming increas

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ngly popular to make donations via the Internet, not every one is comfortable doing so. I

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

clude a printable form on your website so as not to lose out on valuable donations via “sn

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

il mail.”

Find out why a donor originally gave a gift and make sure to include at least o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e simple sentence that reiterates the donor’s original motivation for donation.

To light

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fire in your donor audience, develop special projects, such as events, that have a start

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd end date. This will give donors a deadline to submit their donations. Also, make sure

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to let donors know about the specific project their money is going toward to increase thei

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

incentive to donate.

About four to five weeks after your original mailing, send another

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ollow-up mailing to those people in your audience who did not respond. Include a polite m

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ssage letting the audience member know that your organization is still hoping to hear from

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

them.

Don’t worry about trying to compete with the other fancy and flashy mailings out th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

re. A simple and sparse envelope will stand out from the rest of the glittery mail, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he fact that your mailing looks as if it were made by a human being will attract attention

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Nonprofit Communication Made Easier- Direct Mail Strategy for Fundraising

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