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Advice You - In Donor Newsletters, Put Captions Under Photos to Boost Readership with Fundraising Bulletins
A picture is never worth a thousand words. After all, why do newspapers and websites contain more words than i
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
mages? Because pictures are insufficient on their own. Would you date someone whose nice photo you saw online,
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
if that’s all you had to go on? Of course not. Pictures are not worth a thousand words.
Pictures can’t tell a
Pictures can’t tell a
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
story on their own. They need a narrative. They need words to help them out. That’s why you must put captions
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
under the photographs in your donor newsletters. I’m not talking about stock photos that your designer places
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
n pages for artistic effect. I’m talking about the newsy photos, the photos of your work, your volunteers, you
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
r latest event, the people you help, the photos that must communicate news or facts to your donors.
Photos in
Photos in
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
donor newsletters need a caption to explain what the photo cannot. And that’s the secret of a great caption. I
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
moves your story along by describing the news behind what the donor is seeing without simply describing what
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
the photo already illustrates.
For example, if your newsletter features a story about therapeutic horse ridin
For example, if your newsletter features a story about therapeutic horse ridin
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
for young people with Down syndrome, you could simply place a photo of a young man and a horse somewhere on t
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e page and hope that your readers figure out the relationship of the photo to your story. I recommend you don’
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
t do this.
Or you could place a simple caption under the photo that says, “A young man with Down syndrome and
Or you could place a simple caption under the photo that says, “A young man with Down syndrome and
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
his horse.” This I also recommend you don’t do, since this caption merely describes what they reader can alrea
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
y see in the photo.
Instead, you should caption this photo with a line or two that describes what the reader
Instead, you should caption this photo with a line or two that describes what the reader
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
cannot see. For example: “When Brian Phillips rode his first horse three years ago, Brian could not speak. But
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
today, Brian says: ‘Horses are awesome! Trigger is my best friend, next to my Mom, that is.’”
Look for the ne
Look for the ne
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
s in your photographs, the meaning behind each picture that you know but that your readers do not. Look for th
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
e who, what, why, where, when and how in each photo, and then communicate that to your readers in a pithy capt
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
on that explains the photo and encourages readers to read the article. The article that has the thousand words
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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