Advice You - Business

What exactly is a cheesecake calendar fundraiser? It's a calendar with 'tongue-in-cheek' photos of community members combined with delicious cheesecake recipes on every page. The c

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heesecake aspect gives it something of a naughty connotation, but it's really tasteful and all in good fun.

Getting started Obviously, you'll need a photographer and your calenda

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

models, so choose a theme and start hitting up possible volunteers. Ask a photographer to donate his or her services in exchange for free advertising. Get your models from amongst

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

your group's leadership, prominent community members, politicians, teachers, etc.

Choose a theme that is somewhat racy, funny, or offbeat. Everybody's heard of the English ladies

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

garden club whose matronly models posed nude behind strategically placed props. The resulting scandal generated so much publicity that they sold millions of calendars and the story

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

became a movie starring Helen Mirren.

Think outside the box in your approach. Consider having men pose while doing things they ordinarily wouldn't such as wearing a cheerleading

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

niform and performing stunts while wearing wigs. Or, women might pose doing traditional men's roles or wearing superhero costumes. Just make it as fun and lively as possible.

Cash

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

calendar You can add a cash raffle to your calendar sales effort fairly easily. Basically, you bump up the price by $5 or $10 and include a raffle ticket for a grand prize drawin

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of half the extra cash raised. Or, you can just make it a regular raffle offering several donated prizes such as gift certificates, CD players, or a big screen TV.

Sell advertisi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng You can also sell advertising or sponsorships to raise even more funds. For example, a portrait service might want to place an ad offering a discount. A chiropractor might offe

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

a free consultation. A cheesecake supplier would surely love to be a featured sponsor!

These ads can tie in nicely because people tend to look at calendars every day, so it's a g

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

od value for the advertisers. Plus, if the ads are offering valuable discounts on goods and services, you can use them to help convince people to buy the calendar.

Sales tips Be

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

creative in your sales approach. Don't just have a stack of calendars laying on a table and hope somebody buys one. Kick off your sales campaign with a big launch party featuring a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l your models in their portrait costumes, live music, food and beverages, etc.

Charge admission and offer silent auction items. Offer door prizes and do a raffle drawing. Draw a b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

igger crowd by doing a press release featuring the most newsworthy story angle behind your calendar.

Offer local businesses a cut of each calendar they sell for you. Most advertis

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rs will help promote the calendars and can refer you to friends or acquaintances that own or manage other locations where sales can be made.

You can also setup sales tables outsid

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e high-traffic retail location such as grocery stores, drug stores, etc. Just be sure to get permission first and use big signs to explain your fundraiser well ahead of time to tho

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e approaching from the parking lot.

Cheesecake calendar summary The right calendar theme can create a lot of buzz that will propel your sales. Doing a tongue-in-cheek cheesecake

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

calendar is a surefire way to raise funds and have fun while doing it.

Add extra fundraising by selling ad space, doing a launch party, or including a raffle ticket with each sale

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Boost sales by offering sales commissions to local businesses and by selling in high-traffic locations.

All in all, a cheesecake calendar fundraiser is a tasty way to raise funds

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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