Advice You - Business

While it’s true that your website is the information center for your organization, and the way you let the world know about your programs and efforts, you may be missing out on one of the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

most powerful fundraising opportunities available.

Design and content – is that all there is to an effective website? The answer is a resounding NO. If you are under the misconception

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

that your website is simply there to let people know your non-profit exists and how to contact you, like an ad, think again. Your website may be one of the strongest ways to reach out to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

potential donors, not only in your city, but across the country! Unless you focus on your site as a true resource and tool for your organization, you may be missing out on thousands of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ollars in funding.

When considering the design and content of your website consider your “outreach intent”. Simply stated, outreach intent is the overall messaging of your website in re

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lation to return visits and fundraising potential.

In order to maximize your fundraising potential through your website, take a few minutes to review your website with this important Out

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

each Intent Checkup:

Know who is visiting your website and how often. This may think only your webmaster needs to bother with these statistics, but the fact is everyone in your organiza

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tion needs to know what is happening with your visitors. Test your team – ask around your office, and even nationally, how often those people within your organization visit your own websi

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e. You may be astounded.

Do you have an online fundraising Marketplace? Make it visible! Imagine having a sure way to raise funds online. Now hide it on your website so no one can find

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

it. What good is it? It’s like looking for a needle in haystack. Remember, people DO want to help you with donations! Review the design of your site and make sure your buttons and”calls

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to-action” are prominently displayed on your site and displayed on every page. NOT only on the fundraising and “support us” page.

Remind your supporters about your website features – oft

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

en! Like with any kind of advertising or promotions, you need to remind your supporters about your website and why it is important to visit often. Remind them via your newsletter, promo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ional handout materials, and posters everywhere. Remember, if it goes out to your supporters, it should have your web address on it.

Make your site a true online destination people want

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

to visit again and again. Finally, take a good look at your website and ask yourself, “Would I return to this site every week?” If your website is not motivating your supporters to retur

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

again and again, you can increase the attraction by implementing a few simple ideas:

* Pull people back to your site by using tag lines in your newsletters and communications, such as “

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Check our website for more information!”

* Keep your website up to date! We can’t stress this enough. If your website hasn’t changed in the last 3 months, you’re due for an update.

* Pu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

supporter testimonials and photos on your site to show the true heartbeat of your community. These people, when featured, will tell others to visit your site!

* Consider incentives such

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

as contests and t-shirt give-away promotions. These low cost materials are fun, attractive, and will have people coming back to your site.

* At a loss? Not sure if your site is working

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

or you? Get a professional site evaluation.

If you are staring at your website and are at a loss for ideas to increase traffic to your non-profit’s website, get some expert advice. Comp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

anies like Fundraising Solutions will review your website at no cost and offer suggestions and ideas to help you make your website a destination your supporters will visit again and again

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Like anything else if you purchase something when no one else is bidding or interested your price goes down dramatically. Want to use a football player as a celebrity endorser contact him in baseball season. Want to use a baseball player as a celebrity endorser then contact them during football season. This is especially true of retired athletes. The sit around waiting for the sport they played in to start up again... when it does they are busy.

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Why is the issue of change management so serious and why is the buzzword raceing through MBA business schools and business universities across the country? The reason is that a disruption or change in the management of the Corporation or company interrupts the normal flow of business decisions in the firm. Why does this happen?

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