Tags |
|
|
Links |
|
|
Advice You - Email Fundraising Serves Four Strategic Functions in Direct Mail Program
Email is cheaper than direct mail but that’s not why
you should embrace it.
Your non-profit organization should be communicating with donors and members by email for four strategic rea
Your non-profit organization should be communicating with donors and members by email for four strategic rea
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
sons.
1. Involve
Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to
1. Involve
Email, by its very nature, is interactive. Your readers expect to see links in your email messages, links that they can click. Your readers expect to be able to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
it
Reply and answer a question you’ve posed, or share
their opinion. Email is attractive to donors and
members, and your organization, because it helps
them get involved.
By using “F
By using “F
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
rward-this-to-a-Friend” buttons in your
emails, and message boards and forums on your
website, your email messages help your constituents
share information with friends and colleagues,
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
nd
discuss relevant topics. If your donor file has plenty
of donors who are not engaged in any meaningful
way with your organization, email is a cost-effective
way to make them more a
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
tive, with their happy
cooperation.
2. Advocate
Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within
2. Advocate
Email is powerful because of its immediacy. The letter you draft and send at 10:09 am arrives in your donor’s email inbox within
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
minutes, a feat impossible
using a letter, envelope and postage stamp.
Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your mem
Because email is immediate and because it encourages interaction, it’s the perfect medium for mobilizing your mem
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
ers. With email, you help your
members simply and easily advocate for your cause.
The more sophisticated email systems on the market
let you customize each email message so that it
co
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
tains the name and contact details for each
member’s local, provincial/state and federal elected
officials. The easier you make it for your members to
act as advocates, the higher your
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
esponse rates will
be to petitions and other “take action” messages you
mail to further your cause.
3. Fundraise
The key to raising money online is not your website but your em
3. Fundraise
The key to raising money online is not your website but your em
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
il. Email is how you build relationships
with your members and donors. Email is how you
invite them (and inspire them) to donate. Your
website is simply where your donor makes the
don
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tion. Some donors, of course, will chance upon
your website and give a gift while they are there, but
these kinds of donors are in the minority.
One exception is emergency appeals, where
One exception is emergency appeals, where
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
organizations like The Red Cross, Doctors Without
Borders and Habitat for Humanity raise a great deal
of money online from strangers. But the secret to
securing second and subsequent
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ifts from online
donors is your emails, not your website. Your website
informs and educates, certainly, but your emails are
the vehicle that must transport your donors
there.
4. I
4. I
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
form
A leading cause of donor attrition is lack of communication by the non-profit. Donors who send gifts but do not hear from their charity often enough soon take their gifts else
A leading cause of donor attrition is lack of communication by the non-profit. Donors who send gifts but do not hear from their charity often enough soon take their gifts else
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
here. Just as important as
frequent communication is relevant communication.
And that’s where email newsletters are so attractive.
Because a good email system integrates with your
don
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
r database, you can customize email newsletters
for the unique interests and preferences of each of
your constituents.
Kathy, for example, wants to receive alerts about AIDS orphans bu
Kathy, for example, wants to receive alerts about AIDS orphans bu
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
not refugees. Bill wants to receive
bulletins about Sudan but not Senegal. Samantha
welcomes updates on her sponsored child but has no
interest in attending special events. Email lets
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou
satisfy everyone by sending personalized messages
to your donors and members, messages that speak
directly to their known interests.
Email fundraising has its challenges, of course.
Email fundraising has its challenges, of course.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Spam
filters, for one thing. And crowded inboxes. But as a
tool for involving donors, mobilizing members, raising
emergency funds and delivering late-breaking news,
email stands alone
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/19868/adviceyou-Email-Fundraising-Serves-Four-Strategic-Functions-in-Direct-Mail-Program.html">Email Fundraising Serves Four Strategic Functions in Direct Mail Program</a>
BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/19868/adviceyou-Email-Fundraising-Serves-Four-Strategic-Functions-in-Direct-Mail-Program.html]Email Fundraising Serves Four Strategic Functions in Direct Mail Program[/url]
Related Articles:
Local Advertising - The Biggest Mistakes
Bookmark it:
|