Advice You - Business

What would happen if the author of The Da Vinci Code wrote your next direct mail fundraising appeal letter

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

?

Would your letter be boring? Predictable? Forgettable?

I’ll give the answer in a minute.

Your donors will no

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

longer respond to lacklustre appeal letters. Today’s busy, distracted donors won’t donate to unexciting causes.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Blame it on Survivor and American Idol. Blame it on cell phones, iPods, Blackberries, digital TV, satellite radio

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

junk mail, spam and telemarketers. Blame it on the thousands of other charities competing for your donor’s loyal

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

y. But don’t blame your donor. Your donor, like everyone else, will only read fundraising letters that are novel.

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Different. Original.

Appeal letters today must grab attention and compel donors to read on right to the end, an

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

then donate.

The most effective way to hook readers and keep them hooked is to tell original, real-life stories

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

that make your fundraising letters more interesting, more dramatic, more persuasive.

That doesn’t mean your dona

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tion request letters should be as long as a novel. Just that they should be as interesting as a novel to read. Yo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

need to use the novelist’s creative writing techniques to make your appeal letters more, well, appealing.

Here

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re two of them of those techniques.

Enter shooting. Design your carrier envelope so that it grabs

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

attention and simply demands to be opened. Then start your letter with a fascinating story, intriguing fact, pro

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ocative quote or other creative writing device that compels your donor to start reading—and keep reading.

<

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

i>Leave them hanging. Create suspense. Add intrigue. Don’t tell your whole story in your first paragraph,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

but drop hints here and there in your letter that more excitement awaits the reader. End each paragraph half-fini

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hed so that your donor has to continue reading to satisfy her curiosity. Here’s why.

People who have r

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ad The Da Vinci Code say they couldn’t put it down. Many people read it in one sitting. You need to make y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

print provided the links remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.adviceyou.org.ua/article/19880/adviceyou-Fundraising-Appeal-Letters-Make-Yours-Novel-Using-Fiction-Techniques.html">Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.</a>

BB link (for phorums):
[url=http://www.adviceyou.org.ua/article/19880/adviceyou-Fundraising-Appeal-Letters-Make-Yours-Novel-Using-Fiction-Techniques.html]Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.[/url]

Are you a business owner who runs a business that is set in an office setting? If so, how does your office get cleaned? Do you have your traditional employees clean your office in their spare time or do you do the cleaning or do you have your own on site janitor? If so, you may want to reevaluate the way that your office is getting cleaned.

“Time termites” eat up as much as 25 – 50% of your time. This article looks at the top 10 time termites and how you can exterminate them and take back a huge amount of your time and your life.

You might have heard that it is only a matter of the amount of money to get everybody doing almost anything. I disagree. But there is some truth in it. The balance between pain and pleasure is what drives us through life.

Tags

Links

Advice You - Fundraising Appeal Letters: Make Yours Novel Using Fiction Techniques.

Related Articles: