Advice You - Business

The best advice I can give you for writing successful fundraising letters is to act as if your donors are obese. Really obese.

Imagine, for example, that th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ey struggle with their weight every single day. Imagine that they hate the way they look. Imagine that they want nothing more than to lose weight and look fa

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

bulous.

Now imagine that you have the weight-loss program that your donors need to shed those unsightly pounds and return to the weight and energy level the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

crave.

But how are you going to persuade your donors that you have the weight-loss solution they need?

With amazing before-and-after pictures.

You know t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

he kind I mean. You see them on the covers of the magazines at the supermarket checkout lane. There’s a photo of Tom before his diet and another photo of Tom

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

after his diet. “Before, 357 lbs. After, 168 lbs.” “Tom lost 189 lbs in 12 months! So can you!”

I once read through an issue of Weight Watchers magazine th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

t was filled with these sample before-and-after photographs. Even though each example bore a disclaimer saying that the results for each person depicted were

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

not typical, these photos were compelling and persuasive. I was obese. I wanted to lose. So they persuaded me. They proved that the Weight Watchers program

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

worked.

Your donors may not be obese. But they are nevertheless looking to invest their money in charitable causes that make a difference. Your role as a di

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ect mail fundraiser is to prove that your organization is changing the world. The best way to do that is to show your donors before-and-after pictures, both

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

literal and figurative.

You could show the clearcut forest from the 1960s and then show it today, reforested, thanks to your organization.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>You could show a before photo of Ahmed malnourished in a Somali refugee camp, and an after photo of him graduating from Yale.

Or you could simply

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

describe your before and afters, showing through vivid word pictures what life was like before your organization intervened and what it is like today.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ul>

People who are overweight are drawn to before-and-after photographs of people who lost a lot of weight because these photos show the problem and the sol

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ution together. They work because they prove the link between the solution and the problem. They demonstrate cause and effect.

What you must do in your dona

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ion fundraising letters is show donors samples and examples of the before and afters. Obese people are looking for hope, and looking for proven weight-loss p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rograms. Your donors are also looking for hope and proven solutions. They want to eradicate poverty. They want to stop drunk driving. They want to find a cur

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e for breast cancer.

So go ahead, act as if your donors are upset with the way things are and want to make a difference. Then show, with vivid before-and-af

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

er pictures, how your non-profit organization is changing the world thanks to the gifts that it receives from donors just like them.

© 2006 Sharpe Copy Inc.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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