Advice You - Business

Fundraising letter reply devices—also known as reply coupons, donation coupons, reply slips, response forms and gift forms—are the instruments that co

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nclude your request for funds. If your reply device doesn’t work, your appeal letter doesn’t work—and you don’t get the gift.

Here are some tips for

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

getting your reply devices right.

General Guidelines

· Assume the reply device is the only piece in the package your donor will read. This fo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rces you to make a strong case for giving.

· Ask donors to do as little as possible in returning a gift to you in the mail—make the process as quick

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

nd easy as possible.

· Involve the donor in some way (placing a check mark in a box, answering a survey question or two) that moves them closer to ma

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

king the gift.

· Restate why you are asking for funds now—keep selling the idea of making a contribution.

· Reiterate the benefits the donor receive

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s by making a donation (membership in your organization, for example, or a free book that you will mail upon receiving the gift).

· Contain an “accep

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tance statement” written in the voice of the donor (Example: Yes! I’ll help in the fight to end clear cutting in Puget Sound. Here is my gift. Send me

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

your free newsletter.”

· Leave lots of room for donors to write.

· If the reply device is designed to solicit large gifts, don’t call it a reply dev

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ice. Give it a name that communicates importance and value, such as “Memorandum of Acceptance.”

· Include your organization name and address, just in

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

case the reply device and reply envelope get separated.

· If you are requesting gifts by check, tell the donor who to make the check payable to.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>Mistakes to Avoid

· Introducing new ideas or taking a new direction

· Making the donor do too much

· Leaving insufficient room for donors (par

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

icularly elderly donors) to complete the form

· Using the same reply device for every appeal. Because they are printed several at a time on a sheet o

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

f paper, reply devices are inexpensive to produce. So design one for each appeal so that each reply device supports the case for support and appeal fo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r funds in each appeal package

· Forgetting to include the donor’s unique identification number

· Printing the letter and reply device on the same s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

heet of paper. Testing over the years has demonstrated that a separate letter, reply device and reply envelope generate better responses and more gift

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

than reply devices that must be torn off the bottom of a letter.

· Designing your reply device so that donors are confused and unsure of what to do

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to make a donation.

· Including information on the reply device that donors want to keep but that must be returned with a donation. Print any informa

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tion that donors will likely want to retain on a perforated portion of the reply device that donors tear off and keep.

© 2006 Sharpe Copy Inc. You ma

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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