Advice You - Business

Pixel advertising is a form of internet advertising that is increasing in popularity. Publicity surrounding a pixel advertising website created by a British college student who needed to raise money to p

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ay for his education has created great interest in this type of advertising.

The website, called the milliondollarhomepage.com, has earned its creator, Alex Tew, hundreds of thousands of dollars since h

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e launched it in August, 2005. Tew's website homepage is a grid that is divided into one million pixel blocks. The pixels are sold to advertisers in blocks of 100 pixels, each measuring 10 x 10 pixels. E

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ach pixel block becomes part of a colorful mosaic of advertising on the website. At $1.00 a pixel, when the page is sold out,Tew will have raised one million dollars for his education with this creative

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dvertising technique.

Could your nonprofit organization, club, or group raise one million dollars by selling micro advertising pixel blocks? It is possible. Anyone can set up a pixel advertising website

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and The Million Dollar Homepage has inspired many businesses and organizations to create their own pixel advertising campaigns. Your organization may already be selling advertising space in your program

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s or other printed materials. Selling pixel advertising is just like selling any other form of advertising except that the advertisement appears on the world wide web for as long as you keep your website

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

up. The potential of millions of people seeing their advertisement, for a year or longer, is a great selling point to advertisers and donors.

What do you need to get started with pixel advertising fund

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

aising? If your organization already has a website you can set up pixel advertising on a page of your existing site. Or, you can buy a new domain name and set up a website soley for your pixel fundrais

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ing. You will need a web hosting account for your site and a pixel advertising software program. You can buy a software program online and install it yourself or have it professionally installed. Your or

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ganization will also need to set up an online payment processor,such as PayPal. When your website is set up you will need a person in your organization to administer and monitor the program. You'll be a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ble to sell all the advertising online through the software program as well as process the payments online.

Does trying to raise one million dollars sound a bit unrealistic for your organization? When y

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

u set up your software program you will be able to set your own selling price for the pixels. So, your organization must decide how much money you need to raise and what the theme of your advertising web

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

site will be. If you want to raise fifty thousand dollars, then you would sell your pixels for five cents a pixel. This would make a one hundred pixel block cost only five dollars. You can also change th

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e minimum number of required ad block purchases. If your minimum required ad blocks are one thousand, then your minimum ad block would cost a very reasonable fifty dollars per ad space. You would also on

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ly have to sell one thousand ad spaces in order to earn fifty thousand dollars. Even if you sold your pixels for a penny a pixel, you could still earn ten thousand dollars from one pixel ad page.

How ca

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nonprofit organizations use pixel advertising? You could sell pixels and donate the money to a charitable organization such as The American Red Cross. Or, set up a pixel page to raise money for a specif

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ic project such as building a playground, or a spring school class trip. Pixels don't have to be sold to only businesses. A school group could sell pixels to alumni or parents of a graduating class. A gr

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

aduating class could set up a pixel page and raise money for their graduation night party.

The possibilities for fundraising with pixel advertising are limitless. A well-designed and promoted pixel adve

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rtising campaign has the potential to raise money and awareness for your organization. This form of advertising fundraising is well worth considering as a part of your organization's fundraising strategy

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Advice You - Fundraising with Pixel Advertising Raises Money and Awareness for Nonprofit Organizations

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